The Coca-Cola Company will stop running paid ads on all social media platforms amid an industrywide call for brands to reevaluate where they spend their ad dollars.
“There is no place for racism in the world, and there is no place for racism on social media,” CEO and chairman James Quincey said in a statement to Media.
The beverage company will pause all international paid social media advertising for the next 30 days to “reassess our advertising policies to determine whether revisions are needed,” Quincey said.
The move is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP, and other organizations called the “Stop Hate For Profit” campaign. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.
(With inputs from AdsWeek)
