Sri Lanka cricket legend Kumar Sangakkara has joined hands with Sri Lanka Tourism to launch an initiative to register informal sector operators.
A unique video featuring Sangakkara with a core message “Come, together let’s rebuild the industry we all love!” has been released on social media.
The key objective of the initiative is to absorb the informal sector tourism services and establishments to the Sri Lanka Tourism Development Authority (SLTDA) registration process.
The former Sri Lanka cricketer is reported to have engaged in the project voluntarily.
The total establishments registered with SLTDA was at 5,821, comprising 3,686 accommodation sector entities and 2,135 in the service sector as of 30 June.
Those in the informal sector can type ‘Register’ and send a text message to +94 71 544 0000 to register their institutions. (NewsWire)