Sri Lanka’s technology industry is entering a defining phase, where the focus is shifting beyond growth to how that growth is achieved. This shift shows a clear priority on balancing innovation with inclusion to build a sustainable and future-ready tech sector. This direction was strongly reflected at the SLASSCOM Women in Tech Conference 4.0, where industry leaders addressed a critical question on how to enable more women to step into leadership in an increasingly AI-driven world.

Among the companies contributing meaningfully, 99x brought both leadership perspective and lived experience into the spotlight.Opening the conference, Shehani Seneviratne, COO of 99x & Chairperson of SLASSCOM with Sindhu Gangadharan, Chairperson of NASSCOM delivered a keynote that set a clear and intentional tone. Centred on the theme ‘Give to Gain,’the message positioned inclusion asone that requires organisations to actively create pathways for women to grow, lead, and influence decision-making, particularly as AI continues to reshape the future of work.

The conversation was strengthened by Samra Aman, Director Delivery 99x, and Dr. Mihirini de Zoysa, Leadership Coach, who spoke on leadership, wellbeing, and sustaining high-performance teams that resonated deeply with the audience. Moving beyond idealised leadership narratives, they brought attention to the often-unspoken realities of managing expectations, navigating pressure, and maintaining balance.

Samra added, “High performance often comes with invisible pressure. What matters is how organisations recognise that and create systems where people are supported, not stretched to a breaking point. Creating space for personal wellbeing alongside professional growth is essential, and how we manage daily tasks plays a critical role in sustaining productivity and effective leadership.”

This perspective reflects a broader shift within 99x,one where performance and people are interconnected priorities. This is most evident in initiatives such as the 99x Academy Scholarship Program, a structured five-year work-and-study pathway that integrates academic learning with real-world tech experience. By embedding participants into global teams and live projects from the outset, the programme is designed to accelerate both technical capability and leadership readiness.

Highlighting the impact of this approach, Shehani Seneviratne noted, “At 99x, we take real ownership of how talent is built. Programmes like our Academy are designed to give individuals meaningful opportunities from day one where they are part of real teams, working directly with customers, and trusted with responsibility. We’ve seen this come to life in journeys like Naduni Ranasinghe’s, progressing from an intern to a senior engineering role in 2025 within the 99x Academy program.

Having grown within 99x myself for over 20 years, I know how powerful that trust can be. It shapes how you see yourself, how you build confidence, and how you step into leadership. For many young women entering tech, that environment is what makes the differenceit moves you from questioning whether you belong, to knowing you do, and believing you can lead.”

In an industry often drivenby speed and scale, 99x is taking a different approach. The company believes that building great technology starts with building great environments where people, especially women feel trusted, supported, and are empowered to succeed.

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99x, a global product engineering company, hosted an exclusive media event at Cinnamon Grand Colombo to unveil Agentri AI, the company’s latest innovation in advancing the future of Agentic AI. The event gathered 99x’s global leadership and media to discuss the company’s vision, its strategic expansion across new markets, and its continued commitment to positioning Sri Lanka as a hub for AI-driven innovation.

The launch was attended by key members of the 99x leadership team including Mano Sekaram, Founder of 99x Asia, Odd-Sverre Østlie, Group CEO,Trygve Moe, Group CFO from 99x Norway, Hasith Yaggahavita, CEO, Shehani Seneviratne, COO and Chatura de Silva, Chief AI Officer of 99x Product Engineering.

Opening the event, Hasith Yaggahavita, CEO of 99x Product Engineering, shared99x’s vision and aspirations in the global AI landscape. He shared about how 99x engineering teams have adopted AI tools and work alongside many customers in driving their product journey enabling AI features. The focus of the event was the launch of Agentri AI, 99x’s own agentic orchestrator platform. Hasith continued to share how the Agentri platform has enabled multiple customers to transform their business processes across industries.

Hasith further elaborated, “Generative AI has been a huge step forward, but the real game-changer is when multiple AI agents can work together to solve complex business challenges. That’s what Agentri is all about, bringing together engineering excellence, creativity, and human insight. We built our own orchestrator because we wanted something truly powerful, and today, it’s delivering real impact for our customers around the world”.

Over the past year, 99x’s Agentic AI framework has powered high-impact implementations across financial services, legal, insurance, transportation, and accounting, delivering measurable value and accelerating business outcomes. These successes have reinforced 99x’s reputation as a trusted global partner for product engineering and digital transformation.

Sharing an update on the 99x Group’s global journey, Odd-Sverre Østlie, Group CEO of 99xNorway, spoke about the company’s steady expansion across Europe, the Americas, and Asia. “Our growth over the past year has been purposeful, built on innovation and a deep focus on helping our clients succeed through technology. To that end, we have acquired multiple high-performing companies in Europe and are in active discussions with several other M&A candidates. Some of our recent acquisitions includes Solvr and Clave (both in Norway) and a major share in Fabres (Poland). Our ambition is to be a high value, long-term engineering partner, able to draw on the top tech talent across all the geographies we operate in”.

The discussion also explored the tech talent available and the opportunities emerging for Sri Lankan professionals to contribute to the global AI ecosystem. Shehani Seneviratne, COO of 99x Product Engineering, highlighted, “The demand for AI and product engineering talent is accelerating. Along with that, so is the demand for engineers who have mastered the using AI tools to increase their productivity and quality of work. We also see how our customers expect even shorter turnaround times for proof-of-concepts, expectations that can only be met by using AI tools effectively. On the ground, we work collaboratively with universities conducting industry sessions, mentoring students, hosting hackathons. These create opportunities for students to experience real-world innovation”.

The event concluded with an engaging panel discussion where media representatives were exposed to the future of agentic AI, 99x’s innovation roadmap, and the continuing focus to nurture the next generation of AI talent in Sri Lanka.Agentri AI once again reaffirms 99x’s position as a global technology leader, building digital products and platforms for European software development companies and enterprises.

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99x, a leading technology company headquartered in Norway with operations in Sri Lanka, Malaysia, Portugal, and Brazil, reaffirmed its commitment to developing global tech talent. The company continues to focus on people development through mentorship, international projects, and exposure to global best practices.

A recent visit to its Malaysian office showcased this approach to talent, as the local team of skilled professionals engaged in projects that promote continuous learning and professional growth.

The visit also included meetings with Heriot-Watt University Malaysia and Asia Pacific University, where the team explored opportunities for collaboration on curriculum development, industry-led projects, and internship programmes. These engagements aim to strengthen talent pipelines by giving students practical exposure to real-world technology challenges and fostering early connections with industry professionals. Discussions with the Malaysia Digital Economy Corporation (MDEC) focused on supporting the country’s digital ecosystem through initiatives that upskill local professionals, encourage innovation, and create pathways for emerging tech talent to contribute to Malaysia’s growing technology sector.

Reflecting on his visit, Damitha Jayasinghe, Chief People Officer at 99x, said, “Visiting our team in Malaysia was about connecting with people and understanding how our culture of collaboration and continuous learning has taken root beyond Sri Lanka. The energy and enthusiasm of the Malaysian team show how much impact our shared values have had, and it reminded us that our greatest strength lies in our people.”

Arshad Nadheem, Senior Technical Architect at 99x, and a Sri Lankan professional who has transitioned to Malaysia, shared his perspective, “Working in Malaysia has been rewarding both personally and professionally. Collaborating with talented local colleagues and seeing how quickly we built teamwork and understanding across cultures has been inspiring. We learn from each other every day, and it’s encouraging to see how shared values of innovation and respect bring the teams together.”

The visit also featured CSR initiatives that combined teamwork and social impact, bringing employees together through interactive workshops, a citywide scavenger hunt to collect food donations, and the “Wheels of Hope” community service, where they helped build wheelchairs for those in need. These initiatives reflect the company’s commitment to meaningful social engagement, demonstrating that professional growth and positive social contribution go hand in hand.

Across its global operations, 99x continues to show that developing skilled, capable teams extends beyond borders. Through opportunities for mentorship, hands-on experience, and cross-country collaboration, the company is helping to strengthen technology ecosystems worldwide while fostering a culture of innovation, excellence, and talent development.

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