• Omnicom Completed its IPG Acquisition Expanding its Global Advertising Network in Dec 2025
• MullenLowe Sri Lanka now Transitions to BBDO Sri Lanka as an Omnicom Affiliate
• Eight-Time Effie Agency of the Year and Five-Time Campaign South Asia Agency of the Year
• Two Consecutive Years Among APAC’s Top 20 & Global Top 100 Most Effective Agency Offices

MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s most recognised creative networks and its ambition to Do Big Things.

The agency brings a significant track record into its new identity, having been named Sri Lanka’s Effie Agency of the Year eight times in the last decade and Campaign South Asia Agency of the Year five times. It has also retained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years. Today, its 100-plus people work across 111 brands and 33 categories, partnering with 43 leading corporates.

Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka, said, “This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients.”

The transition also strengthens the agency’s connection to Omnicom’s global ecosystem, opening new avenues for Sri Lankan talent, capabilities and ideas to engage with a broader international network.

Nancy Reyes, Global President and CEO, BBDO Worldwide, welcomed the agency, saying, “We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact.”

BBDO Sri Lanka will continue to bring together strategy, creative, public relations, media, activation, tech and digital capabilities, combining deep local market understanding with BBDO’s global creative community.

Growth demands big things. BBDO Sri Lanka enters this next chapter ready to build on what has been achieved, create what comes next and Do Big Things.

The post MullenLowe Group Sri Lanka Becomes BBDO Sri Lanka appeared first on Newswire.

MullenLowe Group Sri Lanka has been recognised as Sri Lanka’s highest-ranked agency office on the Effie Index 2025, marking the third consecutive year it has secured the No. 1 position among Sri Lankan agencies featured in the Asia Pacific rankings. The achievement reinforces its role as one of Sri Lanka’s most consistent growth accelerators, helping brands, people and careers grow through strategy, capability and effectiveness.

Published annually by the Effie Worldwide network, the Effie Index is recognised as a global benchmark for marketing effectiveness, ranking agencies, marketers, brands, networks and holding companies based on points accumulated through winning and finalist entries at Effie Awards programmes worldwide.

MullenLowe Group Sri Lanka accumulated 124 points as an individual agency office on the Most Effective Agency Offices rankings, earned through metal-winning and finalist recognitions across 28 Effie programme entries. The Group also recorded a combined 221 points across six vertical categories featured on the Index.

Commenting on the recognition, Harendra Uyanage, Director and Chief Creative Officer of MullenLowe Group Sri Lanka, said, “Great creativity has always been about solving real business challenges in ways that connect meaningfully with people. This recognition reflects a culture where ideas are challenged, refined and strengthened through collaboration. At MullenLowe, creativity grows because it is held to a higher standard, pushed by strategy and measured by effectiveness. Every campaign is approached with the belief that creativity must work as hard as it inspires.”

MullenLowe Group Sri Lanka retained its position among the Top 100 Most Effective Agency Offices globally and within the Top 20 in the Asia Pacific region. The achievement reflects the Group’s integration of strategy, creativity, public relations, media and digital expertise, enabling teams to deliver commercial impact and lasting brand value.

Nishant Mehta, Vice President and Chief Strategy Officer of MullenLowe Group Sri Lanka, noted, “The Effie Index is one of the most respected measures of effectiveness in our industry because it recognises work that creates tangible outcomes. For us, growth acceleration begins with finding the real business problem, understanding the human behaviour behind it, and creating ideas that move both culture and commerce. Effectiveness must be built into the thinking from the start.”

The recognition comes at a time of significant change for the communications industry, as agencies worldwide adapt to evolving technologies, shifting market conditions and new client expectations.

Angie Alexander, Human Resources Business Partner of MullenLowe Group Sri Lanka, said, “Many organisations in Sri Lanka and around the world are responding to uncertainty by reducing investment in talent. Our belief remains the opposite. Career growth is central to business growth. When people are trained, exposed and trusted with meaningful responsibility, they create stronger work, client relationships and business outcomes.”

The latest Effie Index recognition reflects the collective efforts of MullenLowe Group Sri Lanka’s people, clients and partners. Guided by meaningful ideas, disciplined execution and lasting relationships, the agency continues to create work that delivers measurable impact. As a growth accelerator, it remains focused on advancing brands, creativity and careers.

The post MullenLowe Group Sri Lanka Retains Position Among the World’s Top 100 Most Effective Agencies appeared first on Newswire.