Obsidian has officially launched as an independent creative studio, evolving from the creative foundations established through Roar Global’s former creative arm, Roar Media.

The launch of Obsidian marks a sharpened mandate for strategic brand building solutions in traditional, digital and emerging media that cater to increasingly complex and rapidly evolving markets. Obsidian builds on over a decade of experience in storytelling, publishing and high quality film production, now consolidated under a distinct identity and well-defined strategic focus. The studio positions itself at the intersection of insight, creativity and commercial accountability, working with organisations that require disciplined brand thinking and measurable impact.

Industry veteran Aman Ashraff has taken over as the Chief Creative Officer of Obsidian, bringing extensive experience in leading creative mandates across industries and delivering impactful work that balances craft with commercial outcomes. “Creative today must do more than capture attention,” said Ashraff. “As marketing ecosystems mature, the importance of authenticity in the creative medium and its relevance to brands, their products and services is more paramount now than ever before. Obsidian is shaped to operate within that reality.

Over the years, Roar Global has evolved into a venture builder operating across platform ecosystems and AI driven marketing technology, with its core mandate increasingly centered on building and scaling mar-tech ventures. This evolution ultimately led to the establishment of Obsidian as a separately positioned, and independently operating creative studio, with its own leadership, team, and strategic direction.

Commenting on the move, Prash Balakrishnan, Chief Commercial Officer at Roar Global said, “The transition of our creative arm to Obsidian reflects the natural evolution of the creative work built by Roar over the past decade. As Roar Global goes deeper with our focus within the platform led, AI driven mar-tech space, it becomes strategically important for its creative practice to move forward with its own defined identity and leadership.” 

Further details about Obsidian’s services are available at www.obsidian.asia.

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The Sri Lankan documentary film “Oddamavadi”, by creative director Aman Ashraff, will be released in local theatres starting tomorrow (Aug 02). 

The documentary film narrates the untold story of the Sri Lankan Muslim community’s struggle during the COVID-19 pandemic.

It highlights the community’s ordeal with forced cremations of loved ones who succumbed to the coronavirus.

Taking to ‘X’, director Aman Ashraff announced that the movie will be screened in local theatres, such as Scope and PVR, tomorrow, while tickets are available for booking online. (Newswire)

Coming Soon! #OddamavadiTheUntoldStory #OddamavadiTheFilm #Trailer pic.twitter.com/bKFzJrZmoI

— Aman Ashraff (@amanashraff) June 24, 2024

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Aman Ashraff has denied links to the government’s allocation of Rs. 25 million for the construction of the Ashraff Memorial Museum in Kalmunai in memory of his late father M.H.M. Ashraff.

Taking to ‘X’, Ashraff, the only son of the Late Minister, clarified that neither he nor his mother are associated with this. 

“If he were alive, he would say: “Improve educational standards, address issues in agriculture/fisheries, provide access to expertise and generate career opportunities in new markets for the youth of Digamadulla,” he added.

Aman Ashraff, a television and advertising professional in Sri Lanka, made the remarks after it was reported that upon instructions from President Ranil Wickremesinghe, the construction of the Ashraff Memorial Museum in Kalmunai is to commence immediately.

The late M.H.M. Ashraff, the founder of the Muslim Congress and former Minister, was a distinguished politician who was known to have served the Muslim community, especially in the East of Sri Lanka. 

In recognition of his contributions, President Ranil Wickremesinghe has directed the establishment of an “Ashraff Memorial Museum.”

On the occasion of the late Ashraff’s 24th death anniversary, at the request of Digamadulla District Member of Parliament H.M.M. Haris and the Muslim community, plans have been made to build this memorial museum in Ashraff’s hometown, Kalmunai. (Newswire)

For the record, neither my mother nor I are associated with this.

If he were alive, he would say: “Improve educational standards, address issues in agriculture/fisheries, provide access to expertise and generate career opportunities in new markets for the youth of Digamadulla.” https://t.co/Kcb3BQdPqX

— Aman Ashraff (@amanashraff) May 15, 2024

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