Coca-Cola, the Official Beverage Partner of the ICC Women’s World Cup 2025, is driving sustainability and community engagement through its flagship local initiative – “Give Back Life” during the tournament matches held in Colombo. The initiative reinforces Coca-Cola’s vision for a “World Without Waste” by helping collect and recycle the equivalent of every bottle and can sold, in line with the Coca-Cola system’s voluntary environmental goals for 2035.

Coca-Cola Beverages Sri Lanka, in collaboration with Neptune Recyclers, has installed PET collection bins across the R. Premadasa International Cricket Stadium, Colombo. These bins enable responsible disposal and recycling of used PET bottles generated during match days. The program mobilizes waste collectors, recyclers, and volunteers, to ensure collected bottles are properly processed through authorized recycling channels, strengthening Sri Lanka’s waste management system. These actions reflect Coca-Cola system’s commitment to building an efficient recycling system that empowers communities while minimizing environmental impact.

“Women’s cricket today has evolved tremendously, expanding the reach of the sport and bridging gaps across communities through unity,” said Pradip Pandey, Managing Director of Coca-Cola Beverages Sri Lanka. “With the growing attraction of the ICC Women’s World Cup, it provides us with a unique opportunity to bring everyone together to champion sustainability and ensure that every bottle gets a second life through sustainable recycling.”

By embedding sustainability into one of the world’s most celebrated sporting events, Coca-Cola Beverages Sri Lanka is helping advance the Coca-Cola system’s voluntary environmental goals. The initiative demonstrates how global commitments can create local impact through partnership, innovation, and shared responsibility.

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The Coca-Cola Company today announced the appointment of Mario Perera as Country Head for Sri Lanka and the Maldives. With over 14 years of experience in the food and beverage (F&B) industry, Mario brings extensive regional and global leadership experience, having managed global brands across multiple countries.

Mario succeeds Kaushali Kusumapala, who assumed the role in 2024. In his new capacity, Mario will work closely with bottling partners and external stakeholders across Sri Lanka and the Maldives to accelerate growth, innovation and community impact.

In his new role, Mario will provide overall direction to the business, focusing on sustainable growth, innovation, and operational excellence. He will collaborate with bottling partners to expand the company’s beverage portfolio, introduce new products that meet evolving consumer preferences, and strengthen Coca-Cola’s commitment to environmental sustainability and community development.

In addition, Mario will play a vital role in building and sustaining strong relationships with regulators, government authorities, industry partners, and other stakeholders, ensuring a positive and supportive operating environment for Coca-Cola in Sri Lanka and the Maldives.

Mario joined The Coca-Cola Company in 2018 as Country Marketing Manager for Sri Lanka and the Maldives, where he led brand strategy and execution across multiple beverage categories. His leadership strengthened brand equity, enhanced consumer engagement, and delivered consistent business growth.

Most recently, he served in senior leadership roles at Coca-Cola India and Southwest Asia (INSWA) as Frontline Marketing Lead for the Central and Eastern regions. In this capacity, he led multi-territory teams, partnered closely with bottler partners on portfolio priorities, and advanced consumer-first initiatives. He also directed large-scale marketing and customer acquisition and engagement initiatives across diverse markets, translating brand strategies into shopper-focused execution while managing regional programs and innovation projects ranging from festival activations to global sporting and entertainment partnerships.

As Coca-Cola continues to lead the country’s beverage industry, the company remains committed to creating shared value through innovation, digital transformation, and sustainability. By investing in new products, community initiatives, and environmental programs, Coca-Cola aims to refresh the world and make a lasting difference for consumers and stakeholders.

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