WYLD Global has been officially recognized as a Google Premier Partner for 2026 — an upgrade from the Google Partner status the agency has held since 2025. Premier Partner status is reserved for the top 3% of Google Partner agencies worldwide, and WYLD is one of only six agencies in Sri Lanka to hold it at the time of writing.
The recognition is awarded to agencies that consistently meet high standards in campaign management and optimization. WYLD met every eligibility benchmark: a 70%+ ad optimization score, more than USD 10,000 in managed ad spend over the past 90 days, and a team of Google Ads-certified strategists driving the work.

“WYLD is in a phase of regional expansion, breaking into key markets and scaling the way we deliver performance. Earning Google Premier Partner status reinforces that we’re ready to operate at a higher level with more ambitious clients and bigger briefs.” — Banura Sooriyapperuma, Chief Executive Officer

“Social media captures interest. Google captures intent. Someone typing a search is already halfway through the door, and knowing how to meet them there is what performance marketing is really about. This recognition reflects the standard we hold ourselves to.” — Bashana Wijekoon, Head of Performance Marketing

For clients, the milestone means stronger budget efficiency through continuous optimization, greater confidence in media investment, and more room to focus on strategy while WYLD manages performance and delivery. Internally, it raises the bar the team holds itself to and strengthens WYLD’s footing to take on larger briefs across markets.

Over the past year, WYLD has run campaigns across multiple industries and markets, helping brands improve acquisition efficiency, scale revenue, and get more from their media investment. The agency thanked clients across Sri Lanka, the UAE, the UK, Australia, New Zealand, the Maldives, the Seychelles, Malta, India, Saudi Arabia, and the United States for their continued trust, and credited the achievement to Bashana Wijekoon, Head of Performance Marketing, along with Krishan Chathuranga, Amith Jayasinghe, Mohammed Sarjun, and the wider performance marketing team.

WYLD Global is a brand and marketing growth partner headed by Banura Sooriyaperuma, Shanellie White and Dilanjan Seneviratne, delivering strategy, media, and creative built for measurable growth. With experience across local and international markets. With offices in Colombo, Dubai, and Melbourne,
the agency is trusted by brands across 10+ countries, partnering with businesses to improve efficiency, scale results, and maximize returns through disciplined optimization and high-performance execution. WYLD’s client roster spans global and regional brands including Mastercard, Mercedes-Benz, Al Masood Group Abu Dhabi, CentrePal Australia, The Commonwealth Trade and Investment Council (CWEIC) United Kingdom, Virtusa, Charcoal, Rayen & Wood Financial Services New Zealand, and BFL Group UAE among others.

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MullenLowe Sri Lanka, has announced the integration of Synapse VII’s advanced data analytics capabilities into its digital services ecosystem. The partnership signals an important shift in the local advertising landscape, bringing together high-impact creative storytelling with rigorous data diagnostics.

As Sri Lankan brands navigate an increasingly complex digital economy, the collaboration aims to address a growing challenge within the industry, which is the disconnect between daily digital content activity and long-term brand equity. Synapse VII focuses on the discipline of digital effectiveness, an approach that looks beyond short-term engagement metrics commonly associated with social media marketing to identify media patterns that genuinely influence business performance in both the short and long term.

“The industry has spent years chasing immediate engagement, often at the expense of sustainable growth,” said Thayalan Bartlett, Executive Chairman of MullenLowe Group Sri Lanka. “By integrating Synapse VII’s analytical engine, we move beyond traditional reporting and give our clients the ability to understand where their brand is heading, not simply where it has been.”

Kevin Kulatilake, Managing Director of Synapse VII, brings extensive international experience to the partnership. His career includes leading the digital division for Unilever at Mindshare, part of GroupM in Sri Lanka, and serving as the former Head of LoweDigital at MullenLowe Sri Lanka before relocating to the United Kingdom.

During his time in the UK he operated within a highly competitive marketing environment, holding senior performance leadership roles across global brands. As Performance Director for organisations such as Haleon at Publicis, Eurostar at Wavemaker, and the Volkswagen Group at Omnicom, he was responsible for managing multi-million-pound digital performance budgets. Within these environments, where data-driven accountability is a business necessity, advanced predictive analytics form the foundation of marketing decision-making.

“Synapse VII was built on the principle that data should steer the brand rather than simply describe it,” Kulatilake said. “Having implemented these frameworks in the UK, where the scale of data and the weight of media investment demand absolute precision, I am excited to bring that same level of analytical discipline back to Sri Lanka. Our focus is to continuously analyse the digital health of a brand, so growth becomes a sustained trajectory, and there is no better partner to deliver this with than my former team at MullenLowe.”

The partnership is expected to introduce a new benchmark for digital accountability within the local industry. It’s being offered as an add-on to LoweDigital’s existing offering, enabling MullenLowe’s portfolio of clients to gain exclusive access to deeper analytical insight and evidence-based strategies designed to deliver measurable and sustainable digital effectiveness.

MullenLowe Group Sri Lanka (MLG) is Sri Lanka’s largest integrated brand communications company with eight independent strategic business verticals, spanning Mainstream, Digital, Activations, MarTech, Media and Public Relations. MLG’s Sri Lanka office consists of 110 staff, serves 43 of the nation’s top corporates, manages 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most advertised categories in the country making it a company with prolific cross category knowledge. Ranked among the world’s top 100 agencies and APAC’s top 20, MLG is Sri Lanka’s Effie Agency of The Year and a consistent local awards leader for over a decade. It operated as a full member affiliate of MullenLowe Worldwide which was recently acquired by Omnicom. As the world’s largest marketing services group, Omnicom combines unmatched global knowledge and experience with local insight to deliver end-to-end brand solutions.

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