The Digital Marketing Association of Sri Lanka (DMASL) has actively called upon the government to reconsider and amend the contentious Online Safety Act to ensure a seamless operation of the Sri Lanka Digital Marketing ecosystem.

In line with this advocacy, DMASL recently organized a comprehensive panel discussion to delve into the implications of the Online Safety Bill on the Digital Marketing industry. The event brought together prominent figures in the field, including MP Eran Wickramarathna, Professor Rohan Samarajeewa, President Counsiler Jagath Wickramanayake and Mr. Lalith Sumanasiri -Managing Director of Ogilvy Media.

During the discussion, the panel unanimously voiced concerns over the suitability of the Online Safety Bill, now law, for fostering a healthy Digital Marketing environment and supporting the growth of a robust digital economy. The consensus among these influential figures highlighted the need for amendments to better align the legislation with the dynamic nature of the Digital Marketing industry. 

MP Eran Wickramarathna remarked, “The current Online Safety Act poses challenges for the Digital Marketing industry, hindering its potential to contribute significantly to our digital economy. Amendments are crucial to address these concerns.”

The Digital Marketing Association of Sri Lanka remains committed to collaborating with the government to find solutions that facilitate a thriving Digital Marketing ecosystem, benefiting businesses, consumers, and the nation’s overall digital economy.

“We, at DMASL, firmly believe that amendments to the Online Safety Act are essential to address the specific challenges faced by the Digital Marketing industry in Sri Lanka. The current legislation, in its present form, may impede the industry’s ability to thrive and contribute significantly to our nation’s digital economy,” DMASL said. 

DMASL urges the government to consider revising the law to align it with the dynamic nature of the Digital Marketing sector, ensuring that it can operate efficiently and contribute substantially to the country’s digital growth. (NewsWire)

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Issuing a statement, DMASL said the discussion focussed on dissecting the nuances of the Budget 2024 and its implications for the Digital Marketing Industry.

DMASL Board of Directors with President Ranil Wickremesinghe

President of DMASL, Umair Wolid stated that the Association emphasizes the importance of a collaborative spirit, stressing the need for a unified approach between the government and the digital marketing industry. 

“Our goal is to establish a framework that mutually benefits both parties,” he added.

DMASL further said President Ranil Wickremesinghe, recognizing the industry’s pivotal role in driving economic growth, has voiced his commitment by pledging support for initiatives geared towards ensuring its sustainability and global competitiveness. (NewsWire)

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The Digital Marketing Association of Sri Lanka (DMASL) has raised concerns over the recently gazetted Online Safety Bill.

Issuing a statement, DMASL said a detailed dialogue including all stakeholders is essential for the legislation.

DMASL further said that as the professional association representing digital marketers of Sri Lanka, it believes passing legislation in this space is required. 

“However, a detailed dialogue including all stakeholders is essential to ensure that the legislation is comprehensive, avoids ill effects and is sustainable in the long term,” it added. 

The Online Safety Bill was published in the Sri Lankan Government Gazette in September 2023.

Key objectives of the bill include establishing the Online Safety Commission, making provisions to prohibit online communication of certain statements of fact in Sri Lanka, preventing the use of online accounts and inauthentic online accounts for prohibited purposes, making provisions to identify and declare online locations used for prohibited purposes in Sri Lanka, and to suppress the financing and other support of communication of false statements of fact. (NewsWire)

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