Roar Global announced the next phase of its South Asian regional expansion, by deepening its investments in the Bangladesh operations and entering a new exclusive market partnership in Nepal.

The announcement signals Roar Global’s transition to scalable, long-term regional operations, reinforcing its commitment to building sustainable platform advertising infrastructure across emerging South Asian markets.

Building on Roar Global’s decade-long presence in Bangladesh, this next phase of growth will focus on establishing a stronger in-market team, deepening Meta advertising capabilities, and exploring expansion across additional digital platforms.

This phase is centred on strengthening operational depth and enabling sustainable scale within the market.

In Nepal, Roar Global has entered a partnership with Advantage Group, appointing the group as its local operational partner. The strategic alliance is designed to elevate digital advertising standards and scale Meta adoption in the Nepalese market. The partnership aims to expand Meta advertising capabilities, strengthen market education and platform adoption, and improve advertiser performance through structured collaboration. Advantage Group will lead local execution in Nepal, enabling Roar Global to accelerate growth while maintaining platform expertise and consistent delivery standards.

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These developments reflect Roar Global’s broader regional strategy as a venture builder in the mar-tech space — focused on professionalising platform advertising ecosystems and building enduring commercial infrastructure across South Asia.

“Our focus is on long-term viability,” said Dilmini De Silva, Head of Regional Client Partnerships at Roar Global. “We enter markets with a clear intent to build and scale. Bangladesh represents operational maturity, while Nepal represents strategic collaboration. Both signal our long-term commitment to strengthening digital platform advertising ecosystems across South Asia.”

Roar Global views emerging South Asian markets as core growth engines within its regional strategy, underpinned by local talent development, platform excellence, and disciplined execution.

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One of Dubai’s leading conglomerates, GMI Holding FZCO, has entered into a strategic partnership with Sri Lanka’s prominent business groups, 4R Holdings International (PVT) Ltd and RS Lanka, to establish a new joint venture with an initial investment of USD 40 million.

The collaboration will focus on the Fast Moving Consumer Goods (FMCG), Ready Made Garments (RMG), and Soft Commodities sectors. The venture aims to leverage Sri Lanka’s strategic geographic location and preferential trade agreements to secure duty advantages and strengthen supply chain access to regional and global markets.

GMI Holding FZCO is a UAE based holding company with diversified interests across manufacturing, real estate development, FMCG, international trading and financial services. The Group maintains a strong footprint across South Asia, Far East Asia and the Middle East, with a proven track record in strategic investments, operational excellence, and cross-border trade facilitation.

4R Holdings International has diversified business interests spanning Real Estate Development, Hospitality Ventures, Healthcare, Import & Export operations, and Government Infrastructure Development projects. This collaboration marks another long term partnership with a leading conglomerate operating across Asia and the Middle East.

Furthermore, RS Lanka is a leading Sri Lankan business group with established operations in trading, distribution, supply chain management, and sector specific industrial investments. Their strong local market knowledge, regulatory expertise, and operational infrastructure will play a critical role in the successful execution and scaling of the joint venture.

Speaking on the joint venture Mr M. Rilwan Razick chairman 4R Holdings international said “this partnership expected to attract substantial foreign investment into Sri Lanka and it will help strengthening countries economic growth also the partnership reflects a shared vision to build a sustainable, export oriented platform that maximizes Sri Lanka’s competitive advantages while strengthening bilateral trade ties between the UAE and Sri Lanka. The venture is expected to commence phased operations following regulatory approvals and strategic market alignment”.

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The Coca-Cola Company today announced the appointment of Mario Perera as Country Head for Sri Lanka and the Maldives. With over 14 years of experience in the food and beverage (F&B) industry, Mario brings extensive regional and global leadership experience, having managed global brands across multiple countries.

Mario succeeds Kaushali Kusumapala, who assumed the role in 2024. In his new capacity, Mario will work closely with bottling partners and external stakeholders across Sri Lanka and the Maldives to accelerate growth, innovation and community impact.

In his new role, Mario will provide overall direction to the business, focusing on sustainable growth, innovation, and operational excellence. He will collaborate with bottling partners to expand the company’s beverage portfolio, introduce new products that meet evolving consumer preferences, and strengthen Coca-Cola’s commitment to environmental sustainability and community development.

In addition, Mario will play a vital role in building and sustaining strong relationships with regulators, government authorities, industry partners, and other stakeholders, ensuring a positive and supportive operating environment for Coca-Cola in Sri Lanka and the Maldives.

Mario joined The Coca-Cola Company in 2018 as Country Marketing Manager for Sri Lanka and the Maldives, where he led brand strategy and execution across multiple beverage categories. His leadership strengthened brand equity, enhanced consumer engagement, and delivered consistent business growth.

Most recently, he served in senior leadership roles at Coca-Cola India and Southwest Asia (INSWA) as Frontline Marketing Lead for the Central and Eastern regions. In this capacity, he led multi-territory teams, partnered closely with bottler partners on portfolio priorities, and advanced consumer-first initiatives. He also directed large-scale marketing and customer acquisition and engagement initiatives across diverse markets, translating brand strategies into shopper-focused execution while managing regional programs and innovation projects ranging from festival activations to global sporting and entertainment partnerships.

As Coca-Cola continues to lead the country’s beverage industry, the company remains committed to creating shared value through innovation, digital transformation, and sustainability. By investing in new products, community initiatives, and environmental programs, Coca-Cola aims to refresh the world and make a lasting difference for consumers and stakeholders.

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