Imperial College of Business Studies (ICBS) has partnered with the University of the West of Scotland (UWS) to launch Sri Lanka’s first British Doctor of Business Administration (DBA) programme. The launch marks a new milestone in the country’s higher education sector.

The DBA is designed for senior professionals, business leaders, entrepreneurs, academics and public sector executives. The programme combines advanced research with practical business application, equipping candidates to address organisational challenges and influence policy.

UWS awards the doctoral qualification. Imperial College of Business Studies delivers the programme in Sri Lanka, giving professionals access to internationally benchmarked academic standards without leaving the country.

The partnership between ICBS and UWS extends an existing relationship between the two institutions. Both partners aim to expand access to internationally recognised higher education and build a pipeline of research-driven business leaders in Sri Lanka.

Commenting on the launch, Pravinth Rajaratnam, Director – Academic of Imperial College of Business Studies, said:

“The launch of Sri Lanka’s first British Doctor of Business Administration programme reflects our commitment to providing world-class doctoral education that develops research-driven leaders capable of creating meaningful impact for businesses, industries and society.

Imperial College of Business Studies (ICBS) was established in 1985. The college offers business education in partnership with international institutions, with a focus on critical thinking, practical expertise and ethical leadership. ICBS prepares students for careers in business through industry-relevant programmes.

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3P Media, a Roar Global company, has expanded its Google marketing capabilities to offer unified solutions across Google Ads, Analytics, and advanced Google Marketing Platform (GMP) tools, strengthening how Sri Lankan brands plan, execute and measure digital performance.

The latest suite of Google Marketing solutions offered by 3P Media and their combined utility to power brand growth was revealed at a recent event held in Colombo; where digital marketers, brand leaders and agency partners converged to join a conversation on optimising the Google ecosystem for brand growth.

“Over the years, we’ve seen how Google can transform the way brands grow and perform,” said Jaynevieve Davidson, Regional Account Director at 3P Media. “The brands that sustain this growth are those that connect platforms, data, and measurement to drive outcomes that matter. Our focus is on helping brands do this with better clarity and confidence.”

Access to Google’s enterprise-grade solutions stands out as a core differentiator in 3P Media’s offering, enabling brands to plan, activate, and measure at scale. The expanded offering brings together varied expertise across Google Ads, Google Analytics, Tag Manager, Merchant Centre, Firebase, Display and Video 360, Search Ads 360, Campaign Manager 360 and Looker Studio.

“3P Media is now extending local settlement solutions exclusively to its clients, making it easier for brands in Sri Lanka to access Google’s marketing platforms,” said Prash Balakrishnan, Chief Commercial Officer of Roar Global. “Beyond platform expertise, 3P Media works closely with brands across optimisation, training, local billing facilitation, and performance led consulting, ensuring clients can fully leverage Google’s ecosystem through a single, trusted partner,” he added. 

This expanded offering reflects a broader shift in the digital marketing landscape, where performance is increasingly shaped by driving audience engagement with the use of right data, executing campaigns on advanced platforms and shifting to measurement maturity over single-channel execution.

Founded by Roar Global, 3P Media is Sri Lanka’s leading Google marketing consultancy, delivering unified Google marketing solutions across Ads, Analytics, Google Marketing Platform (GMP), and advanced measurement.

With one of the most reputed teams of Google-certified marketing experts in the country, 3P Media helps brands plan, activate, optimise, and measure performance across the full Google ecosystem. Through a connected, data-led approach, the company supports brands in driving sustainable growth and advancing digital marketing excellence in Sri Lanka.

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