WYLD Global has been officially recognized as a Google Premier Partner for 2026 — an upgrade from the Google Partner status the agency has held since 2025. Premier Partner status is reserved for the top 3% of Google Partner agencies worldwide, and WYLD is one of only six agencies in Sri Lanka to hold it at the time of writing.
The recognition is awarded to agencies that consistently meet high standards in campaign management and optimization. WYLD met every eligibility benchmark: a 70%+ ad optimization score, more than USD 10,000 in managed ad spend over the past 90 days, and a team of Google Ads-certified strategists driving the work.

“WYLD is in a phase of regional expansion, breaking into key markets and scaling the way we deliver performance. Earning Google Premier Partner status reinforces that we’re ready to operate at a higher level with more ambitious clients and bigger briefs.” — Banura Sooriyapperuma, Chief Executive Officer

“Social media captures interest. Google captures intent. Someone typing a search is already halfway through the door, and knowing how to meet them there is what performance marketing is really about. This recognition reflects the standard we hold ourselves to.” — Bashana Wijekoon, Head of Performance Marketing

For clients, the milestone means stronger budget efficiency through continuous optimization, greater confidence in media investment, and more room to focus on strategy while WYLD manages performance and delivery. Internally, it raises the bar the team holds itself to and strengthens WYLD’s footing to take on larger briefs across markets.

Over the past year, WYLD has run campaigns across multiple industries and markets, helping brands improve acquisition efficiency, scale revenue, and get more from their media investment. The agency thanked clients across Sri Lanka, the UAE, the UK, Australia, New Zealand, the Maldives, the Seychelles, Malta, India, Saudi Arabia, and the United States for their continued trust, and credited the achievement to Bashana Wijekoon, Head of Performance Marketing, along with Krishan Chathuranga, Amith Jayasinghe, Mohammed Sarjun, and the wider performance marketing team.

WYLD Global is a brand and marketing growth partner headed by Banura Sooriyaperuma, Shanellie White and Dilanjan Seneviratne, delivering strategy, media, and creative built for measurable growth. With experience across local and international markets. With offices in Colombo, Dubai, and Melbourne,
the agency is trusted by brands across 10+ countries, partnering with businesses to improve efficiency, scale results, and maximize returns through disciplined optimization and high-performance execution. WYLD’s client roster spans global and regional brands including Mastercard, Mercedes-Benz, Al Masood Group Abu Dhabi, CentrePal Australia, The Commonwealth Trade and Investment Council (CWEIC) United Kingdom, Virtusa, Charcoal, Rayen & Wood Financial Services New Zealand, and BFL Group UAE among others.

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• Omnicom Completed its IPG Acquisition Expanding its Global Advertising Network in Dec 2025
• MullenLowe Sri Lanka now Transitions to BBDO Sri Lanka as an Omnicom Affiliate
• Eight-Time Effie Agency of the Year and Five-Time Campaign South Asia Agency of the Year
• Two Consecutive Years Among APAC’s Top 20 & Global Top 100 Most Effective Agency Offices

MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s most recognised creative networks and its ambition to Do Big Things.

The agency brings a significant track record into its new identity, having been named Sri Lanka’s Effie Agency of the Year eight times in the last decade and Campaign South Asia Agency of the Year five times. It has also retained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years. Today, its 100-plus people work across 111 brands and 33 categories, partnering with 43 leading corporates.

Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka, said, “This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients.”

The transition also strengthens the agency’s connection to Omnicom’s global ecosystem, opening new avenues for Sri Lankan talent, capabilities and ideas to engage with a broader international network.

Nancy Reyes, Global President and CEO, BBDO Worldwide, welcomed the agency, saying, “We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact.”

BBDO Sri Lanka will continue to bring together strategy, creative, public relations, media, activation, tech and digital capabilities, combining deep local market understanding with BBDO’s global creative community.

Growth demands big things. BBDO Sri Lanka enters this next chapter ready to build on what has been achieved, create what comes next and Do Big Things.

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