• Omnicom Completed its IPG Acquisition Expanding its Global Advertising Network in Dec 2025
• MullenLowe Sri Lanka now Transitions to BBDO Sri Lanka as an Omnicom Affiliate
• Eight-Time Effie Agency of the Year and Five-Time Campaign South Asia Agency of the Year
• Two Consecutive Years Among APAC’s Top 20 & Global Top 100 Most Effective Agency Offices

MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an agency built on strong creative thinking, strategic depth and measurable business impact. Its people, partnerships, capabilities and market understanding will carry forward into BBDO, connecting an established Sri Lankan operation with one of the world’s most recognised creative networks and its ambition to Do Big Things.

The agency brings a significant track record into its new identity, having been named Sri Lanka’s Effie Agency of the Year eight times in the last decade and Campaign South Asia Agency of the Year five times. It has also retained positions among the Top 20 Most Effective Agency Offices in APAC and the Top 100 globally on the Effie Index for two consecutive years. Today, its 100-plus people work across 111 brands and 33 categories, partnering with 43 leading corporates.

Thayalan Bartlett, Executive Chairman, BBDO Sri Lanka, said, “This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients.”

The transition also strengthens the agency’s connection to Omnicom’s global ecosystem, opening new avenues for Sri Lankan talent, capabilities and ideas to engage with a broader international network.

Nancy Reyes, Global President and CEO, BBDO Worldwide, welcomed the agency, saying, “We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact.”

BBDO Sri Lanka will continue to bring together strategy, creative, public relations, media, activation, tech and digital capabilities, combining deep local market understanding with BBDO’s global creative community.

Growth demands big things. BBDO Sri Lanka enters this next chapter ready to build on what has been achieved, create what comes next and Do Big Things.

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MullenLowe Group Sri Lanka has been recognised as Sri Lanka’s highest-ranked agency office on the Effie Index 2025, marking the third consecutive year it has secured the No. 1 position among Sri Lankan agencies featured in the Asia Pacific rankings. The achievement reinforces its role as one of Sri Lanka’s most consistent growth accelerators, helping brands, people and careers grow through strategy, capability and effectiveness.

Published annually by the Effie Worldwide network, the Effie Index is recognised as a global benchmark for marketing effectiveness, ranking agencies, marketers, brands, networks and holding companies based on points accumulated through winning and finalist entries at Effie Awards programmes worldwide.

MullenLowe Group Sri Lanka accumulated 124 points as an individual agency office on the Most Effective Agency Offices rankings, earned through metal-winning and finalist recognitions across 28 Effie programme entries. The Group also recorded a combined 221 points across six vertical categories featured on the Index.

Commenting on the recognition, Harendra Uyanage, Director and Chief Creative Officer of MullenLowe Group Sri Lanka, said, “Great creativity has always been about solving real business challenges in ways that connect meaningfully with people. This recognition reflects a culture where ideas are challenged, refined and strengthened through collaboration. At MullenLowe, creativity grows because it is held to a higher standard, pushed by strategy and measured by effectiveness. Every campaign is approached with the belief that creativity must work as hard as it inspires.”

MullenLowe Group Sri Lanka retained its position among the Top 100 Most Effective Agency Offices globally and within the Top 20 in the Asia Pacific region. The achievement reflects the Group’s integration of strategy, creativity, public relations, media and digital expertise, enabling teams to deliver commercial impact and lasting brand value.

Nishant Mehta, Vice President and Chief Strategy Officer of MullenLowe Group Sri Lanka, noted, “The Effie Index is one of the most respected measures of effectiveness in our industry because it recognises work that creates tangible outcomes. For us, growth acceleration begins with finding the real business problem, understanding the human behaviour behind it, and creating ideas that move both culture and commerce. Effectiveness must be built into the thinking from the start.”

The recognition comes at a time of significant change for the communications industry, as agencies worldwide adapt to evolving technologies, shifting market conditions and new client expectations.

Angie Alexander, Human Resources Business Partner of MullenLowe Group Sri Lanka, said, “Many organisations in Sri Lanka and around the world are responding to uncertainty by reducing investment in talent. Our belief remains the opposite. Career growth is central to business growth. When people are trained, exposed and trusted with meaningful responsibility, they create stronger work, client relationships and business outcomes.”

The latest Effie Index recognition reflects the collective efforts of MullenLowe Group Sri Lanka’s people, clients and partners. Guided by meaningful ideas, disciplined execution and lasting relationships, the agency continues to create work that delivers measurable impact. As a growth accelerator, it remains focused on advancing brands, creativity and careers.

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• A decade of dominance; wins eight out of 10 Agency of the Year titles
• Third consecutive Agency of the Year title at the Effie Awards

• 21 Accolades; 1 Gold, 3 Silver, 3 Bronze and 14 Finalists Awards

MullenLowe Group, Sri Lanka’s largest Brand Communications Company, once again reinforces its authority in creative effectiveness by retaining its position as Effie Agency of the Year for 2025, marking its third consecutive win at the Effie Awards ceremony held yesterday. Hosted at The Monarch Imperial on 3 March 2026, MullenLowe delivered a commanding performance, securing 21 accolades across multiple categories, including one Gold for Celcius, three Silver awards for Watawala Tea, Atlas Axillia and Asian Paints, and three Bronze awards for Fonterra’s Anlene, Unilever and Maliban, alongside 14 finalist recognitions, in a powerful showcase of creativity grounded in commercial impact, credibility and strategic discipline.

Reflecting on the achievement, Thayalan Bartlett, Executive Chairman of the Group, said,

“To be named Agency of the Year for the eighth time in ten years is both humbling and deeply affirming, and while the accolade carries our name, it truly belongs to our extraordinary team. In an industry that moves at relentless speed, winning consistently demands courage, curiosity, resilience and an unwavering commitment to creative excellence. Sustained success over a decade is never accidental; it is built on shared ambition, disciplined thinking and a culture that refuses to stand still.

This recognition is equally a tribute to our clients who place immense trust in us with their brands, and to our valued partners who collaborate with us to craft compelling communication that solves real business challenges. The most meaningful awards are those rooted in effectiveness, where creativity is not merely decorative but the engine of transformation and growth.

We also acknowledge our industry community, whose work continues to challenge us and raise the bar each year. Seeing the calibre of work recognised on Tuesday night was a reminder that we cannot rest on our laurels, and that we must push ourselves even harder in the year ahead to remain competitive. My congratulations go out to all of them.”

Commenting on the win, Harendra Uyanage, Chief Creative Officer of MullenLowe Group Sri Lanka, said,

“Creativity only matters when it moves something, whether that is market share, perception or behaviour. At MullenLowe, we push ourselves to create ideas that do more than capture attention; they are built to perform. Winning Agency of the Year repeatedly proves that effectiveness is not a limitation on creativity, it is what sharpens it. The strongest work emerges when insight, craft and business ambition align, and that is the standard we hold ourselves to every day.

Consistency at this level is never accidental. It comes from disciplined thinking, fearless creativity and an uncompromising commitment to delivering impact where it counts.”

This recognition follows a landmark year for the agency, having also been named Agency of the Year by Campaign Asia, further strengthening its standing on both regional and global platforms.

MullenLowe Group Sri Lanka (MLG) is Sri Lanka’s largest integrated brand communications company and operates eight independent strategic business verticals, spanning Mainstream, Digital, Activations, MarTech, Media and Public Relations. MLG’s Sri Lanka office consists of 95 + staff, serves 43 of the nation’s top corporates, manages 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most advertised categories in the country making it a company with prolific cross category knowledge. Ranked among the world’s top 100 agencies and APAC’s top 20, MLG is Sri Lanka’s Effie Agency of The Year and a consistent local awards leader for over a decade. It operates as a full member affiliate of MullenLowe Worldwide recently merged with Omnicom combining unmatched global knowledge and experience with local insight to deliver end-to-end brand solutions.

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MullenLowe Group Sri Lanka (MLG) announced the appointment of Sarah Nasry as Director & Chief Financial Officer, effective immediately.

In her new role, Sarah will lead both the Finance and Human Resources functions at MullenLowe Group Sri Lanka, playing a pivotal role in shaping the company’s financial strategy and people agenda. She holds a distinguished track record across multiple business disciplines, including Supply Chain, ICT, Administration, Corporate Communications, and CSR. Sarah brings a wealth of experience from her most recent position as General Manager – Finance & Business Partnering at Brandix, Sri Lanka’s leading apparel manufacturer.

Recognised for her strengths in business partnering, financial planning, and strategic decision-making, Sarah is also widely respected for nurturing inclusive, people centric cultures that foster growth and high performance.

Thayalan Bartlett, Executive Chairman of MLG, commented, “Sarah’s appointment follows an extensive search for the right person to lead our finance division through the next phase of our journey. Her wide-ranging experience and strong leadership credentials give me every confidence that she will continue to strengthen the financial integrity and compliance standards we are known for, and the Board looks forward to working closely alongside her in this journey.”

Sarah also marks a significant milestone for the company, becoming the first female member of MLG’s Board of Directors. She will additionally serve on the MLG Executive Committee (ExCo), reinforcing the company’s commitment to diversity and inclusion at the leadership level.

Commenting on her appointment, Sarah said, “I am honoured and excited to join MullenLowe Group Sri Lanka and help steer the company into its next chapter. I look forward to collaborating with the talented team at MLG to drive financial strength, champion a people-first culture, and build on the company’s strong legacy of creativity and performance.”

The Board of Directors of MullenLowe Group Sri Lanka includes Mr. Marc Santi – Eleanor UK, Mr. Eshan Ponnudurai – Global Chief Marketing Officer, Meta US, Mr. Harendra Uyanage – Senior VP & ECD, MLG, Dr. Sohan Dharmarajah – VP & Head of LoweTech, Ms. Sarah Nasry – Director & Chief Financial Officer of MLG, Mr. Nasser Mohammed – VP & Finance Director of MLG, and Mr. Thayalan Bartlett – Executive Chairman & Director of MLG.

MullenLowe Group Sri Lanka (MLG) is a full member affiliate of MullenLowe Global, and an integrated marketing solutions company delivering expertise through 8 independent strategic business verticals. MLG is one of 69 offices in 55 countries, with 4,500 employees around the world and 110+ in Sri Lanka. The company has a roster of 43 of Sri Lanka’s top corporates and handles 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most-advertised categories in the country.

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