MullenLowe Group Sri Lanka has been recognised as Sri Lanka’s highest-ranked agency office on the Effie Index 2025, marking the third consecutive year it has secured the No. 1 position among Sri Lankan agencies featured in the Asia Pacific rankings. The achievement reinforces its role as one of Sri Lanka’s most consistent growth accelerators, helping brands, people and careers grow through strategy, capability and effectiveness.

Published annually by the Effie Worldwide network, the Effie Index is recognised as a global benchmark for marketing effectiveness, ranking agencies, marketers, brands, networks and holding companies based on points accumulated through winning and finalist entries at Effie Awards programmes worldwide.

MullenLowe Group Sri Lanka accumulated 124 points as an individual agency office on the Most Effective Agency Offices rankings, earned through metal-winning and finalist recognitions across 28 Effie programme entries. The Group also recorded a combined 221 points across six vertical categories featured on the Index.

Commenting on the recognition, Harendra Uyanage, Director and Chief Creative Officer of MullenLowe Group Sri Lanka, said, “Great creativity has always been about solving real business challenges in ways that connect meaningfully with people. This recognition reflects a culture where ideas are challenged, refined and strengthened through collaboration. At MullenLowe, creativity grows because it is held to a higher standard, pushed by strategy and measured by effectiveness. Every campaign is approached with the belief that creativity must work as hard as it inspires.”

MullenLowe Group Sri Lanka retained its position among the Top 100 Most Effective Agency Offices globally and within the Top 20 in the Asia Pacific region. The achievement reflects the Group’s integration of strategy, creativity, public relations, media and digital expertise, enabling teams to deliver commercial impact and lasting brand value.

Nishant Mehta, Vice President and Chief Strategy Officer of MullenLowe Group Sri Lanka, noted, “The Effie Index is one of the most respected measures of effectiveness in our industry because it recognises work that creates tangible outcomes. For us, growth acceleration begins with finding the real business problem, understanding the human behaviour behind it, and creating ideas that move both culture and commerce. Effectiveness must be built into the thinking from the start.”

The recognition comes at a time of significant change for the communications industry, as agencies worldwide adapt to evolving technologies, shifting market conditions and new client expectations.

Angie Alexander, Human Resources Business Partner of MullenLowe Group Sri Lanka, said, “Many organisations in Sri Lanka and around the world are responding to uncertainty by reducing investment in talent. Our belief remains the opposite. Career growth is central to business growth. When people are trained, exposed and trusted with meaningful responsibility, they create stronger work, client relationships and business outcomes.”

The latest Effie Index recognition reflects the collective efforts of MullenLowe Group Sri Lanka’s people, clients and partners. Guided by meaningful ideas, disciplined execution and lasting relationships, the agency continues to create work that delivers measurable impact. As a growth accelerator, it remains focused on advancing brands, creativity and careers.

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MullenLowe Group Sri Lanka (MLG) announced the appointment of Sarah Nasry as Director & Chief Financial Officer, effective immediately.

In her new role, Sarah will lead both the Finance and Human Resources functions at MullenLowe Group Sri Lanka, playing a pivotal role in shaping the company’s financial strategy and people agenda. She holds a distinguished track record across multiple business disciplines, including Supply Chain, ICT, Administration, Corporate Communications, and CSR. Sarah brings a wealth of experience from her most recent position as General Manager – Finance & Business Partnering at Brandix, Sri Lanka’s leading apparel manufacturer.

Recognised for her strengths in business partnering, financial planning, and strategic decision-making, Sarah is also widely respected for nurturing inclusive, people centric cultures that foster growth and high performance.

Thayalan Bartlett, Executive Chairman of MLG, commented, “Sarah’s appointment follows an extensive search for the right person to lead our finance division through the next phase of our journey. Her wide-ranging experience and strong leadership credentials give me every confidence that she will continue to strengthen the financial integrity and compliance standards we are known for, and the Board looks forward to working closely alongside her in this journey.”

Sarah also marks a significant milestone for the company, becoming the first female member of MLG’s Board of Directors. She will additionally serve on the MLG Executive Committee (ExCo), reinforcing the company’s commitment to diversity and inclusion at the leadership level.

Commenting on her appointment, Sarah said, “I am honoured and excited to join MullenLowe Group Sri Lanka and help steer the company into its next chapter. I look forward to collaborating with the talented team at MLG to drive financial strength, champion a people-first culture, and build on the company’s strong legacy of creativity and performance.”

The Board of Directors of MullenLowe Group Sri Lanka includes Mr. Marc Santi – Eleanor UK, Mr. Eshan Ponnudurai – Global Chief Marketing Officer, Meta US, Mr. Harendra Uyanage – Senior VP & ECD, MLG, Dr. Sohan Dharmarajah – VP & Head of LoweTech, Ms. Sarah Nasry – Director & Chief Financial Officer of MLG, Mr. Nasser Mohammed – VP & Finance Director of MLG, and Mr. Thayalan Bartlett – Executive Chairman & Director of MLG.

MullenLowe Group Sri Lanka (MLG) is a full member affiliate of MullenLowe Global, and an integrated marketing solutions company delivering expertise through 8 independent strategic business verticals. MLG is one of 69 offices in 55 countries, with 4,500 employees around the world and 110+ in Sri Lanka. The company has a roster of 43 of Sri Lanka’s top corporates and handles 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most-advertised categories in the country.

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