INSEE Cement’s flagship brand, INSEE Sanstha Cement, has been featured as a case study in the first ever Sri Lanka edition of Essentials of Modern Marketing (EOMM) by globally renowned marketing pioneer, Prof. Philip Kotler.

The prestigious publication was launched on 22 August 2025 at Cinnamon Grand Hotel, Colombo, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory. Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation’s marketing innovation and brand excellence globally.

INSEE Sanstha Cement’s inclusion captures the brand’s enduring legacy of over 55 years and key role in shaping Sri Lanka’s post-independence infrastructure development. INSEE Sanstha Cement is the first locally produced Portland Composite Cement (PCC) and has been closely tied to the nation’s growth story since independence.

The brand has consistently introduced global technologies tailored to local requirements, maintaining consumer trust. Today, INSEE Sanstha Cement continues as the nation’s most iconic cement brand, manufactured at Sri Lanka’s only fully integrated cement facility at Puttalam.

The milestone highlights INSEE Sanstha Cement’s marketing excellence jointly with the nation’s most respected brands, positioning it on an international platform. Through Prof. Kotler’s influential publication, Sri Lankan innovation and business excellence gain international visibility and credibility. The achievement also showcases Sri Lanka’s marketing sophistication to a worldwide audience, strengthening INSEE Santha’s brand equity and reinforcing industry leadership.

Thusith Gunawarnasuriya, Chief Operating Officer, INSEE Cement, said,

“We are truly honoured that INSEE Sanstha Cement, our flagship brand with a legacy of over 55 years, has been recognized in Prof. Philip Kotler’s EOMM Sri Lanka edition. The recognition reflects the enduring trust placed in the brand by generations of Sri Lankans, and the commitment of our teams to continuously innovate, inspire, and set new benchmarks in the industry. As we celebrate this milestone, we strengthen our mission to build progress and contribute to the growth and resilience of the nation.”

He added, “The acknowledgement reaffirms INSEE Cement’s unwavering commitment to innovation, sustainability, and nation-building, values that firmly establish our role as the backbone of Sri Lanka’s construction and infrastructure growth. We extend our heartfelt gratitude to all stakeholders, including customers, masons, technical officers, engineers, and contractors, for their continued support, trust, and loyalty towards the INSEE Sanstha brand.”

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INSEESanstha, Sri Lanka’s most trusted cement brand, has been selected by Kotler Impact Inc. to be featured prominently as a key case study in the inaugural Professor Philip Kotler’s ‘Essentials of Modern Marketing’ Sri Lanka & Maldives edition. The prestigious recognition highlights INSEESanstha’s exceptional brand resilience and market leadership in Sri Lanka’s construction industry.

A Memorandum of Understanding (MoU) was signed recently. Thusith Gunawarnasuriya, Chief Operating Officer, Safeekhan Siddeeque, Commercial Director,Gayani Perera, General Manager Marketing were present on the occasion. Denzil Perera, Kotler Impact’s National Representative formalized the agreement.

INSEESanstha’s inclusion in the landmark publication recognizes the brand’s impressive journey of maintaining unwavering market trust despite significant industry changes and ownership transitions over the years. As the top brand in Sri Lanka’s cement market, INSEESanstha has consistently remained the preferred choice among masons, contractors, and housebuilders across the country.

The recognition from Kotler Impact validates INSEESanstha commitment to brand excellence and quality consistency. Throughout the brand’s evolution, INSEESanstha has never compromised on product quality or promise to Sri Lankan builders. The brand has weathered every challenge while strengthening connection with customers.

The company’s ability to preserve brand salience, customer and navigating complex macro-environmental changes has made INSEESanstha an exemplary case study for modern brand management. The brand’s pioneering role in cement production and distribution in Sri Lanka, combined with its adaptive resilience, offers valuable insights for marketing professionals globally.

INSEESanstha’s collaboration with Professor Philip Kotler’s publication also establishes the company as a thought leader in sustainable brand building. The case study will provide localized insights into successful branding strategies, serving as an invaluable resource for businesses, students, and marketing professionals throughout Sri Lanka and the Maldives.

This recognition is a testament to INSEE Sanstha’s unwavering commitment to serving the Sri Lankan market and consumers as the trusted partner in concrete and other cement solutions for the construction industry for over five decades

The inclusion also reinforces INSEESanstha’s commitment to advancing marketing education and contributing to Sri Lanka’s economic growth through knowledge sharing and industry best practices.

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