Roar Global has introduced Roar AI, Sri Lanka’s first AI gateway, giving developers, startups and businesses access to more than 200 leading frontier and open-source AI models through a single platform.

Built in Sri Lanka, Roar AI is designed to address some of the practical barriers organisations face when building with artificial intelligence – from fragmented access to multiple models and complex international payments to application hosting, cost management and data governance.

Through a single integration, Roar AI users can access and build with a wide range of global AI models such as Anthropic, Gemini, Perplexity, Llama, DeepSeek and Kimi – choosing the right model for each application or workload without having to manage multiple platforms, accounts and billing relationships.

Beyond model access, Roar AI provides the infrastructure needed to deploy and operate AI applications, including locally hosted applications, integrated databases, transactional email and automated backups. The platform also incorporates usage controls, budgets and guardrails to help organisations manage how AI is accessed and used across their teams.

Billing in Sri Lankan rupees gives local businesses greater predictability and control over AI expenditure, while local infrastructure and engineering support provide a closer-to-home option for organisations looking to build and operate AI applications.

“AI adoption should not be limited by where a business is based or by how easily it can access global infrastructure,” said Mustafa Kassim, Founder and CEO of Roar Global. “We built Roar AI to bring the world’s leading AI capabilities closer to Sri Lankan builders and businesses, together with the infrastructure and local expertise they need to turn those capabilities into real products.”

Roar AI is not a standalone AI application or chatbot. It acts as an infrastructure layer that allows developers to connect AI models to their own products, platforms and workflows. This gives teams the flexibility to experiment with different models, optimise for performance and cost, and scale their AI capabilities through one locally supported platform.

The launch reflects Roar Global’s broader evolution from a digital media and platform consultancy into a venture-building group operating across AI, technology platforms and the creator economy. The Group has made significant investments in AI-led innovation, with its teams already processing more than 10 billion AI tokens across the products, applications and workflows it has built.

Roar AI also represents a wider commitment to strengthening Sri Lanka’s participation in the global AI economy. By making advanced AI infrastructure easier to access locally, Roar aims to help developers, entrepreneurs and enterprises move beyond experimenting with individual AI tools and towards building scalable products and businesses with AI at their core.

“We don’t want Sri Lanka to simply be a market that consumes AI products built elsewhere,” Mustafa added. “We want Sri Lankan developers and businesses to have the infrastructure to build those products here and take them to the world.”

Roar AI is currently being introduced to selected builders and early adopters in Sri Lanka. Developers, startups and organisations interested in gaining early access can apply at roar-ai.com/early-access.

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The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities, and customer relationships while equipping them with resources, enablement, and support to help enterprises adopt OpenAI frontier models and products and turn them into measurable impact.

As an OpenAI Select Partner, Roar Global will continue working with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively. This work will help organizations get more useful work from every token and stronger performance per dollar with GPT‑5.6, while using ChatGPT Work to turn ambitious goals into finished work. Roar Global combines deep expertise across platform advertising, the creator economy and enterprise AI integration within a single group. From driving growth across the world’s leading digital platforms to building AI infrastructure, automation and enterprise solutions, the Company helps businesses translate emerging technology into measurable commercial advantage.

“Being named an OpenAI Select Partner recognises the execution capability our teams already bring to clients across digital platforms, content and AI-led growth. It also marks an important step in our ambition to become a trusted infrastructure and integration partner for enterprises adopting AI across Sri Lanka and the wider Asia-Pacific region. This partnership strengthens our ability to turn that ambition into meaningful business outcomes,” said Mustafa Kassim, Founder and Chief Executive Officer of Roar Global.

Roar Global is a B2B technology and capability group supporting organisations across key industries, including retail, banking and financial services, automotive and hospitality. Operating across six markets in Asia, Australia and South Africa, the Group delivers its capabilities through five specialised subsidiaries. Its work spans managed advertising services across Meta, TikTok and Google; AI visibility and Answer Engine Optimisation solutions for brand growth; enterprise AI automation and integration for Australian businesses; and the operation of one of Australia’s fastest-growing UGC platforms.

Looking ahead, Roar Global plans to expand its OpenAI-related offerings, invest in talent and enablement, strengthen the infrastructure required for enterprise AI integration, and deploy AI capabilities that help customers translate ambition into tangible business outcomes.

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Spike Community has partnered with Roar Global as its Venture Builder Partner, strengthening its monthly event platform for startups, founders, investors and entrepreneurship enthusiasts in Sri Lanka.

Active since 2014, Spike Community has built an informal but consistent space for founders, investors, technologists and ecosystem stakeholders to connect, exchange ideas and learn from one another’s experiences. Over the years, the community has contributed to Sri Lanka’s startup ecosystem by creating room for candid founder conversations, peer learning and practical insight-sharing outside traditional conference formats.

The partnership with Roar Global brings an operator and venture-building perspective into the Spike Community. As an APAC-based venture builder operating across marketing, platforms and AI, Roar Global will support Spike’s founder-focused programming by contributing practical insights on platform-led growth, AI adoption, market access and scaling beyond Sri Lanka.

Commenting on the partnership, Gayantha De Zoysa, Community Lead of Spike, said, “Spike has always been about bringing people in the startup ecosystem together in a setting that encourages open conversation, networking and shared learning. Having Roar Global come on board as Venture Builder Partner adds a strong operator perspective to the community, especially for founders looking at growth, market access and scale.”

Mustafa Kassim, Founder and CEO of Roar Global, added, “Roar Global’s evolution into a venture builder has been shaped by first-hand operating experience across markets, platforms and business models. That gives us a practical view of growth – not only how businesses find customers, but how they build the systems, talent and market readiness needed to scale. Our partnership with Spike gives us a meaningful way to engage with founders who are building with ambition, and to contribute perspectives that are grounded in real operating experience.”

The first joint event under the partnership was held on 28 April 2026 at Barefoot Gallery Café, under the theme “Breaking Through Barriers to Enter International Markets.” The session featured insights from Nithushan Uthayakumar of Blue Lotus 360, who shared his experience of entering the UK market from Colombo, and Mario Gooneratne of LinearSix, who brought perspective from over a decade of closing fintech deals within regulated banking environments.

The event brought together founders, operators and ecosystem stakeholders for a focused discussion on international growth, market access and scaling from Sri Lanka.

Spike Community

Spike Community is a monthly networking meetup for Sri Lankan startups, founders, investors, technologists and entrepreneurship enthusiasts. Founded in 2014, Spike has grown into a community-led platform for startup stories, founder learning and in-person ecosystem connection.

Roar Global

Roar Global is an APAC-based venture builder that builds, acquires and scales specialised companies across marketing, platforms and AI. The group operates through a portfolio of ventures focused on platform marketing, content and creator economy solutions, AI-enabled growth tools and professional employment services.

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The new initiative will identify emerging AI driven shifts in marketing and build and test new products in rapid cycles before scaling the strongest ideas into future Roar Global ventures.

Roar Global, a mar-tech venture builder of specialised marketing and AI companies, has established Roar Labs, a new initiative focused on rapidly building and testing AI products for the evolving marketing ecosystem.

The move reflects structural changes the company has been observing as AI, automation and platform dynamics reshape how marketing technology is built and deployed. Roar Labs will focus on identifying these shifts early, exploring their implications for marketing technology, and translating those insights into experimental products tested in real market environments.

Roar Global operates a portfolio of six specialised marketing technology companies across platform marketing, AI, and creative solutions. With more than 150 specialists supporting over 5,000 clients across eight markets, the group operates across multiple layers of the modern marketing stack. This vantage point gives Roar Global early visibility into the structural shifts in AI and marketing that are reshaping the industry.

Roar Labs provides a structured way to turn these insights into real technology. The lab will explore emerging opportunities, develop experimental products, and test them in the market before committing to deeper development. Initiatives that demonstrate strong commercial potential may later evolve into independent ventures within the Roar Global portfolio.

“Because we operate across several parts of the marketing stack, we often see emerging technology shifts earlier than most,” said Mustafa Kassim, Founder and CEO of Roar Global. “Roar Labs allows us to move quickly from insight to experimentation, and from experimentation to products that can become meaningful marketing technology businesses.”

Roar Global’s portfolio includes Roar AdX, 3P Media, Roar Media, CreatorFlow, Apex AI, and BrandRadar, operating across multiple markets.

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