The Sri Lanka Tourism Promotion Bureau, in coordination with the Embassy of Sri Lanka in Warsaw, held a series of tourism roadshows in the prominent cities of Warsaw, Poznan, and Krakow in Poland in May.

According to the Embassy of Sri Lanka in Warsaw, the Sri Lanka Tourism Promotion Bureau with a delegation from the travel trade of Sri Lanka, namely Golden Isle Travel, Resfebar Holidays, Lavingo Travels, Luxurious Sri Lanka, Blue Lanka Tours,  NKAR , Green Holiday, TAT, Aitken Spence Travels, Temple Tree Resort & Spa,  Connaissance de Ceylan, Jetwing Travels, Tourblue and Warkers Tours participated in the events with Polish tourism entities including Polish travel companies, and the media.

The Roadshows, held on 11,13 and 15 May, commenced with the ceremonial opening, where guests were taken to the event venues through traditional dance performances from the Sri Lankan dance troupe “Sri Ridma Dance Academy” from Naples, Italy, to the beating of drums. A tourism promotional video followed, showcasing the vibrant beauties of Sri Lanka to the audience.

Alighting the traditional oil lamp by guests and speeches by Ambassador of Sri Lanka to Poland, Priyangika Dharmasena, and Deputy Director of the Sri Lanka Tourism Bureau, Masitha De Thabrew ensued, after which lively dance performances were held for the Polish spectators.

In her address, Ambassador Dharmasena highlighted the beauties of Sri Lanka, which had been crowned as the “Most Beautiful Island in the World in 2025 by the global travel platform EnjoyTravel.com. She also underscored the importance of Poland as a growing source market for tourism to Sri Lanka, with 44, 989 visiting the country in 2025 and more potential for growth, as Sri Lanka targets 03 million tourists globally for 2026.

A networking session that followed was the most important item on the agenda, enabling the Sri Lankan travel companies to engage actively with their Polish counterparts seeking to build partnerships to enhance tourism activities of both sides.

During the Warsaw Roadshow, a presentation was made by Pawel Jagiello, a prestigious Polish photographer, depicting the beauties of Sri Lanka through photography in Sri Lanka.  At the end of the segment, books of photography were presented to Ambassador Dharmasena and Deputy Director De Thabrew. (Newswire)

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Fifteen (15) Sri Lankan tourism stakeholders registered under the Sri Lanka Tourism Promotion Bureau (SLTPB) showcased their offerings at the JATA Tourism Expo 2025 held in Japan this week.

According to the SLTPB, Sri Lanka Tourism successfully participated in the international travel fair held from 25th to 28th September 2025 at the Aichi Sky Expo (Aichi International Exhibition Center) in Nagoya.  

As one of Asia’s premier travel trade events, Tourism EXPO Japan, launched in 2014, brings together global stakeholders across all facets of the tourism industry.

This year’s expo attracted participation from 82 countries and regions, represented by 1,350 companies and organizations. The event recorded a total of 127,677 visitors over its four-day span.

Sri Lanka’s presence was organized by the Sri Lanka Tourism Promotion Bureau, while the Sri Lanka Embassy in Tokyo extended its fullest cooperation in facilitating Sri Lanka’s successful engagement at the expo.

The official opening of the Sri Lanka Pavilion was graced by the Managing Director of the Sri Lanka Tourism Promotion Bureau, Sampath Nissanaka, alongside representatives from participating Sri Lankan tourism businesses. The pavilion featured vibrant Sri Lankan cultural performances, including traditional dance acts, which drew significant attention from visitors. In addition, Ceylon tea was served throughout the event, receiving widespread appreciation from Japanese attendees for its rich flavour and aroma.

Japan remains one of Sri Lanka’s top primary and high-potential tourism source markets. As of September 2025, Sri Lanka recorded 28,799 tourist arrivals from Japan, marking a 29.4% increase compared to the same period in the previous year.

Sri Lanka’s participation at JATA Tourism Expo 2025 served as a valuable platform to strengthen tourism ties with Japan, promote destination awareness, and highlight the island’s unique travel experiences to a global audience. (Newswire)

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The Sri Lanka Tourism Promotion Bureau (SLTPB) has partnered with The Barn House Sri Lanka to introduce “Whispers of Ceylon,” a novel wedding and engagement offering, in a strategic move to attract the growing Polish tourism market.

According to the SLTPB, this initiative, launched on 24th August 2025, with a Polish couple, aims to position Sri Lanka as a premier destination for high-end European weddings by blending indigenous customs with luxury and eco-conscious hospitality.

The Key objective of this move was to offer a novel wedding experience, and also a new concept for the foreign travellers, who would like to have their special day planned in Sri Lanka. This will highlight that there is a niche market for high-end tourists, especially with the native community (Vedda) in Sri Lanka, while having the experience of getting involved with their customs, traditions and rituals. This is a great initiative to preserve Sri Lanka’s old traditional heritage of the native communities along with their respective rituals. 

The Polish market has been identified as an emerging and promising segment for Sri Lanka’s tourism sector. There has been a notable increase in Polish tourists visiting the island for leisure over the past few years. This upward trend is evident in the arrival statistics, which place Poland among the top 15 countries for tourist arrivals to Sri Lanka.

Significant Growth in Polish Tourist Arrivals

Tourist arrivals from Poland have shown a remarkable increase, underscoring the success of Sri Lanka’s promotional efforts in this key market. The growth has been particularly significant in recent years.

As of  27th of August, 2025, a total of 32,442 Polish tourists have visited Sri Lanka, marking a significant step towards the year-end target of 50,000 arrivals.

SLTPB’s Promotional Push in Poland

To further cultivate this growing market, the SLTPB has implemented a series of targeted promotional activities throughout since 2021, These initiatives include:

• Celebrity and Influencer Collaborations: Partnering with prominent Polish personalities such as Ms. Doda Queen and Mr. & Ms. Pazura, as well as social media influencers.
• Media Partnerships: Collaborating with the photography and film entity “projektfotografia.pl and projektfilm.pl,” featuring on the popular travel program Eska TV, and securing placements in high-end publications like Vogue Magazine.
• Event Sponsorship: Partnering with the “Pik Nik Nad Odra” and “TT Warsaw travel fair” events to enhance Sri Lanka’s visibility in Poland.

These promotions are designed to appeal to the modern Polish traveller, particularly those in the middle to upper-income bracket who seek meaningful, nature-based, and culturally immersive experiences.

“Whispers of Ceylon”: A Unique Cultural Experience

The “Whispers of Ceylon” offering was a direct response to this demand, providing a unique wedding experience that revives the traditions of Sri Lanka’s indigenous Vedda community. Set against the lush backdrop of Sherwood by The Barn, the ceremony immerses couples in sacred rituals and time-honoured customs, creating a culturally meaningful and environmentally conscious celebration.

The Barn House Sri Lanka and its sister venue, Sherwood by The Barn, are recognised for their commitment to sustainable hospitality, featuring eco-friendly designs and upcycled architecture. This new initiative not only offers a one-of-a-kind wedding journey—from traditional attire and blessings to native performances—but also aims to preserve and share the island’s rich cultural heritage with a global audience. By developing this product, The Barn House is helping to cement Sri Lanka’s reputation as a top-tier destination for unique European weddings and engagements. This initiative also highlights the potential of wedding tourism as a significant niche market for the country. (Newswire)

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Sri Lanka Tourism will showcase the Uniqueness of the destination, Cultural Diversity and its warm Hospitality all across the globe with a series of Nordic roadshows, scheduled to be held from 8th to 11th of September 2025. 

According to the Sri Lanka Tourism Promotion Bureau (SLTPB), it has been planned to hold these roadshows across Scandinavia (Denmark, Norway, Finland, and Sweden), together with a Consumer Promotion Event in Stockholm, in September 2025. 

These activities form part of the SLTPB’s 2025 international promotional calendar, designed to regain market confidence, strengthen trade linkages, and reposition Sri Lanka as a high-value tourism destination.

The Sri Lankan delegation will consist of all leading Industry stakeholders, Holiday and travel partners, at least 20–25 Sri Lankan DMCs/hotels and officials from Sri Lanka Tourism, whereas they will be organizing B2B roadshows to connect and strengthen business partnerships with their international counterparts. These will proceed further with evening networking workshops, destination presentations, one-on-one meetings, and cultural highlights.

The Stockholm Consumer Promotion (B2C Event) will showcase Open-air cultural shows, fashion and dance performances, giving the visitors a taste of Authentic Sri Lankan cuisine, handicrafts, tea, and spices. These are the main products which will draw any visitor’s interest to bookings and explore the destination further. The main purpose of holding the B2C event is to strengthen the destination image through authentic cultural immersion and restore consumer confidence post-crisis.

This will indeed be an important opportunity for Sri Lanka Tourism, as it has already crossed a significant mark of 1.5 mn Tourist arrivals, and has bagged several international endorsements up to now as one of the world’s leading travel destinations worth visiting and has all the travel and holiday opportunities which are able to fulfil the requirements of the modern traveller. Sri Lanka Tourism has also planned to Introduce New Sri Lankan tourism products, including wellness, adventure, culture, and community-based tourism. This will be a further asset to Sri Lanka as there are global travellers who look for fresh ideas related to travel and tourism, and these products will certainly create an interest in travellers looking for new experiences on their holiday plans.  

Sri Lanka is already becoming a travel and holiday favourite among many travellers and holidaymakers, plus with international endorsements, an increasing number of tourist arrivals, this will add another feather to Sri Lanka’s cap, highlighting it as a destination to visit at least once in a lifetime.  The destination reached a milestone with 1.5mn tourist arrivals as of 18th August 2025. (Newswire)

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The Sri Lanka Tourism Promotion Bureau (SLTPB) is organizing a special influencer familiarization tour featuring four prominent Australian social media personalities, as part of a renewed effort to position Sri Lanka as a top long-haul destination for Australian travellers.

According to the SLTPB, the group will arrive in Sri Lanka on 20 August and will explore the island until 31 August 2025. 

This promotional initiative forms part of SLTPB’s ongoing global digital outreach strategy aimed at attracting high-yield tourists through content-driven marketing.

During their nearly two-week visit, the influencers will experience a carefully curated selection of attractions, from cultural landmarks such as Sigiriya, the Dambulla Cave Temple, and the Temple of the Tooth Relic, to natural and wildlife highlights including the Ella train ride, Yala National Park, coastal gems like Pasikuda Beach and Galle Fort, and modern developments such as Port City Colombo and the Lotus Tower. The itinerary blends heritage, wildlife, beach, and urban experiences, ensuring each facet of Sri Lanka’s tourism appeal is authentically showcased.

The visiting influencer group includes Sheridyn Fisher, a lifestyle and wellness creator with 491,000 followers on Instagram and 3.4 million followers on Facebook, known for promoting mindful living and elegant travel storytelling. 

Ashley Parker, a highly followed TikTok personality with 2.5 million followers and 138,000 on Instagram, brings a high-energy, adventure-driven narrative to her global audience. Cerys Lily, who transitioned from a nursing career to travel content creation, boasts over 215,000 followers on TikTok and 38,500 on Instagram and is admired for her honest and relatable travel experiences. Ella DelNore, a rising figure among digital nomads, has nearly 200,000 TikTok followers and 25,300 Instagram followers, offering a unique lens focused on remote work, wellness, and eco-tourism.

The campaign is expected to generate wide-scale visibility for Sri Lanka through real-time video content, cinematic reels, personal reflections, and curated photo stories shared across Instagram, TikTok, Facebook, and YouTube. These digital activations are projected to reach a global audience of over 200 million through combined impressions, significantly enhancing Sri Lanka’s destination presence in the Australian market.

Officials from Sri Lanka Tourism emphasize that the influencer initiative is a targeted marketing effort to reach younger, experience-driven travellers who seek authenticity, diversity, and sustainability in their travel choices. The influencers, selected for their audience engagement and thematic alignment, will serve as digital ambassadors who can authentically showcase the unique experiences Sri Lanka has to offer.

With Australia recognized as a growing and valuable tourism source market for Sri Lanka, this campaign is poised to play a vital role in increasing inbound arrivals, particularly during the upcoming southern summer season. 

It also reinforces SLTPB’s strategic pivot toward content-driven digital marketing, supporting the island’s tourism recovery and growth on the global stage. This initiative builds on SLTPB’s past influencer engagements and reflects a dynamic shift in how the Tourism Promotion Bureau connects with modern travellers through authentic storytelling, community engagement, and immersive digital content that inspires exploration. (Newswire)

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The Sri Lanka Tourism Promotion Bureau (SLTPB) has announced the successful completion of filming for ‘Serendipitous Journeys’, a Chinese reality series produced by Mango TV, one of China’s most influential digital platforms. 

In a statement, the SLTPB said that this marks the first time a project of this scale and visibility has been filmed in Sri Lanka for a mainstream Chinese audience.

“Serendipitous Journeys”, a cross-cultural reality series led by acclaimed producer Li Chao, features Chinese celebrity couple Huang Zitao and Xu Yiyang as they immerse themselves in the everyday lives of locals in two countries—Tanzania and Sri Lanka.

The Sri Lankan segment will consist of six 90-minute episodes, filmed entirely in and around Trincomalee, and is set to premiere in July 2025.

The series takes a deeply human approach as the celebrity couple “swaps lives” with a local family, running a homestay and adopting their routines and livelihoods. The Eastern coastal town of Trincomalee was chosen for its serene beaches during this season and for its untapped potential in tourism promotion, offering a contrast to the already popular southern belt.

Commenting on the collaboration, Minister of Foreign Affairs and Tourism, Vijitha Herath, said, “This production is more than a television show. It is becoming a cultural bridge connecting the hearts of Sri Lanka and China. With professionalism and genuine respect, the crew embraced our people and captured the essence of our Nation of Smiles. Through the lens of youth and authentic storytelling, this project fosters deeper mutual understanding and friendship, inspiring more Chinese travellers to experience the warmth and charm of Sri Lanka first-hand.”

With a combined fan base of over 120 million followers, Huang Zitao and Xu Yiyang bring unprecedented exposure for Sri Lanka. Their presence and storytelling through this series create a major opportunity for strengthening tourism ties between Sri Lanka and China, especially as lifestyle and immersive travel gain popularity among Chinese outbound travellers.

The SLTPB states as filming in Trincomalee wraps up, additional visual segments from around the country are currently being captured for inclusion in the episodes. This added footage will further enrich the storytelling and showcase the full spectrum of Sri Lanka’s natural beauty and cultural diversity.

The SLTPB added that it views this production as a strategic leap in positioning Sri Lanka on the global map through soft power and narrative-based promotion. It also emphasized its intention to pursue more initiatives and partnerships of this kind to elevate Sri Lanka’s global image and attract quality tourism.

Mango TV is part of the state-owned Hunan Broadcasting System and is known for producing high-quality, youth-oriented content that reaches wide audiences across China and beyond. Its international collaborations are carefully selected, adding significant value to the destinations featured. The involvement of a government-affiliated media platform further strengthens bilateral engagement, signalling confidence in Sri Lanka’s safety, hospitality, and production infrastructure. (Newswire)

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The Sri Lankan Pavilion at the Arabian Travel Market (ATM) 2025 in Dubai, United Arab Emirates (UAE), was officially opened today, showcasing its vibrant culture, natural beauty, and diverse tourism offerings.

The participation is organized by the Consulate General of Sri Lanka in Dubai and Northern Emirates in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB), aiming to further strengthen Sri Lanka’s position in the UAE and wider Middle East travel markets.

The Sri Lanka Pavilion was officially inaugurated with the distinguished presence of the Chairman and Chief Executive of Emirates Airline & Group, Sheikh Ahmed bin Saeed Al Maktoum, who ceremonially lit the traditional oil lamp, marking the official opening of the pavilion.

Consul General of Sri Lanka to Dubai and Northern Emirates Alexi Gunasekera, Managing Director of the Sri Lanka Tourism Promotion Bureau (SLTPB) Sampath Nissanka, Regional Manager (Middle East) for SriLankan Airlines Jayantha Abeysinghe, senior officials of the SLTPB, and other dignitaries also graced the occasion. Over 70 Sri Lankan travel agents, Destination Management Companies (DMCs), and leading hotels have joined the delegation to showcase the country’s unique tourism experiences to an international audience.

Under the new government’s tourism strategy targeting 3 million visitors and US$ 5 billion in revenue by 2025, Sri Lanka is focusing on high-quality, diversified experiences, including wellness tourism. The UAE has been identified as a key priority market in this renewed vision for sustainable tourism growth.

As part of strategic efforts to enhance connectivity and travel convenience, a Memorandum of Understanding (MOU) was signed between the Sri Lanka Tourism Promotion Bureau and Emirates Airlines yesterday. This agreement is expected to enhance opportunities for cooperative marketing and strengthen direct air links between the two countries.

Commenting on Sri Lanka’s participation at ATM 2025, Consul General Alexi Gunasekera stated, “To achieve our target of attracting 3 million tourists, Sri Lanka must expand its reach beyond traditional source markets and tap into new and emerging destinations. The Arabian Travel Market offers an ideal platform to connect with a diverse and dynamic audience, opening new avenues for collaboration, partnerships, and growth. By strengthening our presence in regions like the Middle East, we can unlock new opportunities to diversify our tourism base and drive sustainable growth for the sector.”

The Sri Lanka Pavilion at ATM 2025 invites all attendees to experience the spirit of Sri Lanka, a land of timeless heritage, breathtaking scenery, and warm hospitality, and explore new opportunities for tourism partnerships.

Arabian Travel Market, one of the premier global events for the travel and tourism sector, will take place from 28 April to 1 May 2025 at the Dubai World Trade Centre. This year’s event, themed “Global Travel: Developing Tomorrow’s Tourism through Enhanced Connectivity”, is expected to welcome over 41,000 visitors and more than 2,300 exhibitors from around the world. (Newswire)

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Emirates Airlines and the Sri Lanka Tourism Promotion Bureau (SLTPB) renewed their partnership at the Arabian Travel Market 2025, aimed at further developing the country’s tourism and trade industries. 

The partnership was sealed through a Memorandum of Understanding between the two parties, which was signed by Essa Sulaiman Ahmad, Emirates’ Senior Vice President of Commercial West Asia & Indian Ocean and Sampath Nissanka, Managing Director of the SLTPB.

The signing ceremony was also attended by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer; Alexi Gunasekera, Consul General-designate of Sri Lanka to Dubai and the Northern Emirates in addition to other representatives of the airline and tourism board.

First inked in 2022, the renewed MoU will strengthen the collaboration between Emirates and SLTPB, with both the airline and tourism body reiterating their commitment to actively promote Sri Lanka as a destination to key markets within Emirates’ network. Through joint initiatives, such as developing excursions and familiarization trips to promote the island nation to key feeder markets, Emirates and SLTPB aim to grow the tourism industry of the popular Indian Ocean destination by showcasing the destination to customers across the airline’s global network. 

The joint efforts to boost the nation’s tourist industry have supported a steady increase in inbound traffic into the island, which recorded just over 2 million visitors in 2024. Between April 2024 and March 2025, Emirates carried over 240,000 passengers into Sri Lanka from key markets around its network including Russia, the UK, Germany, Australia, China, and the US, among others.

Essa Sulaiman Ahmad, Emirates’ Senior Vice President, Commercial West Asia & Indian Ocean said:  “We have been serving Sri Lanka for 39 years, and it continues to be an important market for us. We reaffirm our commitment to connecting Sri Lanka to the world through additional flights to increase connectivity and passenger convenience, the deployment of our latest aircraft, the A350, and by renewing our MoU with the Sri Lanka Tourism Promotion Bureau as testament to the efforts we are investing into the nation’s tourism industry.

“Through our joint collaboration, we have seen a significant rise in tourism levels in the country and we look forward to another year of shared success in the promotion of Sri Lanka as a key leisure destination across our diverse network.”

Sampath Nissanka, Managing Director – SLTPB said: “Our close collaboration with Emirates has already yielded remarkable growth in tourism to our beautiful island nation, and we are excited to embark on another year of mutual success. This joint commitment to promoting Sri Lanka across Emirates’ extensive global network will undoubtedly showcase the unique charm and allure that makes Sri Lanka a premium leisure destination for travellers worldwide.”

“Sri Lanka, a jewel in the Indian Ocean, boasts a rich tapestry of attractions that cater to every type of traveller and Emirates’ extensive network, connecting over 140 destinations across six continents, provides unparalleled access to Sri Lanka for travellers worldwide. This collaboration will strategically highlight Sri Lanka’s diverse offerings to a global audience, tapping into key markets and attracting discerning travellers seeking authentic and enriching experiences. We are confident that this partnership will not only increase tourist arrivals but also showcase the warmth of our hospitality and the incredible potential of Sri Lanka as a leading tourism destination in the years to come.” 

Emirates recently launched its A350 services on flights EK654/655 with 6-weekly flights, to increase to daily on 7 May. Colombo is also one of the destinations that is set to receive the Boeing 777 with refreshed interiors, from 10 August on its daily EK650/651 flights.

Emirates began operations to Sri Lanka in April 1986 and has consistently supported the country’s tourism and export industries through passenger and cargo services. Earlier this year, the airline added a fourth daily flight and deployed its latest aircraft to Sri Lanka, increasing seat capacity on the route by 30 percent. (Newswire)

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Sri Lanka has won the “Best Stand for Doing Business” award at the 2024 World Travel Market (WTM) in London competing with more than 183 destination stands present at the show. 

According to the Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Tourism has once again showcased its global appeal and commitment to strengthening the tourism industry. 

The award was presented to Chairman of Sri Lanka Tourism Buddhika Hewawasam by Johnathan Hull, Chairman of the World Travel Market & Reed Exhibitions UK on 06th November at the Sri Lanka stand. The award underscores Sri Lanka’s innovative approach to promoting tourism and fostering partnerships with international trade partners, reaffirming its position as a key player in the global travel and hospitality industry.

The WTM, one of the world’s most prominent travel fairs, brings together tourism professionals from across the globe, facilitating business networking, and encouraging investment in the travel sector. This year, the Sri Lanka Tourism stand impressed judges and attendees alike with its visually captivating design, welcoming ambience, and strategic layout that optimized business interactions. The stand featured immersive experiences showcasing Sri Lanka’s rich cultural heritage, pristine natural landscapes, and vibrant wildlife, setting the perfect stage for meaningful discussions and collaborations with international tourism professionals.

The “Best Stand for Doing Business” award is particularly significant as it reflects Sri Lanka’s commitment to building strong partnerships and boosting tourism following a period of unprecedented challenges. The Sri Lanka Tourism stand drew hundreds of visitors, offering them a taste of the country’s unique attractions and providing opportunities for in-depth business discussions. Key stakeholders from travel agencies, tour operators, and hospitality chains engaged in productive dialogues that promised to bring more travellers to the island.

“We are thrilled to receive this recognition, as it not only acknowledges the beauty and richness of our country but also validates our strategic efforts to position Sri Lanka as an accessible, desirable, and thriving destination for global travellers,” said Buddhika Hewawasam, Chairman of Sri Lanka Tourism. “This award is a testament to the hard work and resilience of our tourism industry, and we look forward to strengthening partnerships that will make Sri Lanka a top choice for travellers worldwide.”

The award comes at a time when Sri Lanka has also been recognized as the best island destination in the world at the Wanderlust Reader Travel Awards, adding to the momentum for a promising year ahead. This dual achievement highlights the dedication of Sri Lanka Tourism in showcasing the island’s potential and its readiness to welcome the world.

Sri Lanka Tourism extended its heartfelt gratitude to the WTM organizers, participants, and all stakeholders who supported its efforts at this year’s fair, stating that the team is optimistic that this recognition will inspire greater collaboration, attract more visitors, and contribute to the sustainable growth of Sri Lanka’s tourism sector. (Newswire)

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Popular Polish celebrity couple Cezery Pazura and Edyta Pazura have arrived in Sri Lanka as part of the Sri Lanka Tourism Promotion Bureau’s (SLTPB) efforts to further strengthen Sri Lanka’s burgeoning tourism ties with Poland.

Cezery Pazura, a renowned Polish actor after whom the asteroid (669588) Claw was named by the International Astronomical Union in 2014, and his wife Edyta Pazura arrived at the Bandaranaike International Airport on Monday (Aug 19).

According to the SLTPB, the visit of this influential Polish couple is part of the Tourism Bureau’s strategic efforts to promote Sri Lanka as a premier tourism destination among Polish travellers and encourage them to experience the wonders the island has to offer. By hosting high-profile figures like the Pazuras, the bureau aims to create greater awareness and buzz about Sri Lanka in the Polish market.

During their 14-day stay, the celebrity couple will participate in a series of promotional activities organized by the SLTPB. This will include, visits to popular tourist sites across Sri Lanka with different cultural and social experiences, media interviews, and social media engagements. The SLTPB will also host a dinner reception for the celebrity couple with the Polish community in Sri Lanka.

The goal is for the Pazuras to share their firsthand experiences and impressions of the country, ultimately inspiring more Polish tourists to book their next vacation in Sri Lanka. The SLTPB is confident that the celebrity couple’s visit will generate significant buzz and translate into a spike in Polish tourist arrivals in the coming years.

The SLTPB’s strategic push to target the Polish market is part of its broader efforts to diversify Sri Lanka’s tourist source countries and attract visitors from emerging markets. By tapping into the Polish outbound tourism segment, the bureau aims to boost Sri Lanka’s overall tourism numbers and contribute to the economic recovery of the island nation. (Newswire)

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Sri Lanka has launched a campaign with seven (07) mega influencers, with travel-seeking global audiences and from all the key source markets to Sri Lanka, to create some of the most engaging content about Sri Lanka under the tagline “You Will Come back for More”.

According to the Sri Lanka Tourism Promotion Bureau (SLTPB), these influencers are expected to promote Sri Lanka among social media-savvy global travel seekers targeting the upcoming winter season of 2024/25.  

This mega influencer campaign is the biggest Instagram-focused digital content campaign undertaken for 2024 targeting a global social media-based travel audience of 7.5 million where the focus is mainly gaining to multiple destinations including the UK, France, Germany, Russia, India, USA, Australia, Singapore, Cyprus, UAE, India, etc. Overall, the media value expected to be gained from this campaign is well over Rs. 44 million. 

Over 200 IG & FB posts, reels, and various other promotional content were expected to be created about Sri Lanka by inspiring winter holiday seekers to select Sri Lanka as the ideal holiday destination to visit Sri Lanka as one of the most Instagramable islands in the world

Within 10 days of an exclusively tailored destination promotional tour, influencers explored a perfect blend of some of the most highlighted tourism attractions as well as lesser-known destinations including, Haputhale, UVA- Paranagama, Wellawaya, Ohiya, and Kurunegala, to create some of the most inspiring travel content about the destination. 

Renowned international travel Instagrammer and content creator Ms. Dorothy Soh from Singapore who has over 1.2 million global follower base on Instagram (on Instagram: @dotzsoh) stated, “This is my 4th time on your beautiful island because I love the landscape, the people, the culture, the food, and the amazing scenery. All these factors make us keep returning back to destination, Sri Lanka. I will definitely share my travel experiences and lovely memories of Sri Lanka with my followers across the globe.” 

Major hospitality partners in Sri Lanka including Galle Face Hotel, Jetwing Hotels & Resorts, and boutique hotels such as Teardrop Collection and Garfield Bungalow & Cottages partnered with SLTPB for this national tourism promotion by offering their hospitality support while creating many reasons to visit Sri Lanka as the most preferred holiday getaway in Asia. 

The Department of Archeology, Central Cultural Fund, Lotus Tower PLC, Uva Tourism, Haputale Hoteliers Association, Haputale Estate, Ceylon Tea Board, and Barista Coffee Sri Lanka also extended their support to this project. (Newswire)

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Sri Lanka Tourism bagged the award for the ‘’Best Booth Design’’ at the 39th Seoul International Travel Fair (SITF), held in South Korea recently. 

According to the Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Tourism once again showed its full potential and capacity to attract visitors not only by promoting the destination as a tourist attraction but also for its vibrancy and creativity. 

This major international travel event was held from 09th to 12th May 2024, where 70 countries promoted their tourism resources and cultures. The Sri Lanka stand created a major sensation among the participants with its beautifully designed structure, themes, Tourism products and items. The SITF is the only International Travel Fair in Korea where official tourism organizations at home and abroad sponsor and participate. The SITF is widely recognized as one of the major travel fairs held annually in South Korea. 

The Sri Lanka Tourism Promotion Bureau participated this time along with the country’s leading travel and Industry stakeholders under different categories. The official opening ceremony of the Sri Lanka stand was held under the patronage of the Sri  Lankan Ambassador to the Republic of Korea, Savithri Indrachapa Panabokke amidst the presence of the Assistant Director of SLTPB, Chinthaka Liyanaarachchi. 

High-profile Travel and Industry stakeholders participated at the SITF, where they shared the latest travel options and locations to visit in Sri Lanka. The visitors were impressed with the beautifully designed Sri Lanka Stand which stood out from the rest and were keen to gain information about the latest travel and holiday opportunities and experiences from the Sri Lankan representatives. The participants also had the chance of having a sip of the finest Ceylon Tea, which they thoroughly enjoyed. 

For more than 39 years, SITF South Korea has promoted meetings between decision-makers and industry experts and carefully selected and profiled buyers from Geographic areas with the highest rate of economic growth and from all sectors of the chain. It is the largest and the most well-recognized travel fair in Korea, which is also an event that is formative with major meeting conferences, seminars and B2B meetings on the latest Industry trends. 

The South Korean Market plays a crucial role in enabling tourists to Sri Lanka as it generates a considerable amount of tourists each year to the destination. The similar Cultural and religious backgrounds and the myriad of travel locations are the most highlighted segments in which Korean travellers show high interest. 

A total number of 4,005 arrivals from South Korea was recorded from January to April 2024, which has shown a gradual increase compared with the same period in 2023. (Newswire)

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The Sri Lanka Tourism Promotion Bureau (SLTPB) has unveiled a new campaign under the slogan – Sri Lanka “you will come back for more”- at the International French Travel Market (IFTM) trade show in Paris, France.

Issuing a statement, the SLTPB said Sri Lanka had a strong momentum at the IFTM Top Resa with the presence of 27 exhibiting companies. 

Sri Lanka is back after 2021 with its new destination branding ‘You will come back for more”. This is the first travel fair participation after the new brand identity was adopted.

France is among the top seven tourists generating markets for Sri Lanka with over 44,000 tourists accounted for the first nine months of 2023, just behind the UK and Germany from Europe. 

Tourism in Sri Lanka is back on track, and it was proved by the presence of 27 co-exhibitors at IFTM Top Resa, the SLTPB said. 

“We launched our first phase of the campaign ‘seeing is believing’ which showed that the situation in the country is normal. We are now unveiling a new campaign, the slogan Sri Lanka “you will come back for more” which we were presenting at IFTM to the trade visitors,’’ Chairman of SLTPB, Chalaka Gajabahu explained. 

The Sri Lanka pavilion at IFTM was inaugurated by lighting the oil lamp headed by Manisha Gunasekara, Ambassador to Sri Lanka Embassy in France followed by Representatives from Sri Lanka Tourism Promotion Bureau, SriLankan Airlines, Sri Lanka Association of Inbound Tour Operators (SLAITO) and Tourist Hoteliers Association of Sri Lanka (THASL).  

Sri Lanka was able to attract a high level of attention from the trade and travel visitors who attended the event. The Sri Lanka pavilion highlighted many aspects of its potential culture, beauty, Ayurveda and many more which Sri Lanka would offer as a tourism destination. Sri Lanka stands optimized the “Sri Lanka -You will come back for more” vivid sights to attract the potential visitor segments. At the Sri Lanka pavilion, Ceylon tea was served to the visitors with a view of promoting Ceylon tea in the French market. (NewsWire)

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