HaleonLanka Pvt Ltd, the makers of Sensodyne, conducted a successful series of impactful oral health initiatives island wide in celebration of World Oral Health Day 2026. The campaign, implemented in partnership with the Sri Lanka Dental Association (SLDA), reached millions of Sri Lankans through awareness programs and free dental screenings. Sensodyne, Haleon’s leading sensitivity Toothpaste and Toothbrush brand, has been at the forefront of addressing dental sensitivity worldwide. Through the collaboration with SLDA, Haleon has reinforced its dedication to oral health education and accessibility in Sri Lanka.

The nationwide initiative, focused on the theme ‘#BeSensitivetoOralHealth: Take the First Step,’ To spread awareness around the significance of the Oral Health and to prompt Sri Lankans to take the first step towards better oral health practices. The program specifically targeted dental sensitivity, a common condition affecting a significant portion of the population. The comprehensive campaign featured awareness programs where educational sessions conducted by Members of SLDA highlighted proper brushing techniques, the importance of regular dental check-ups, and specific guidance for managing sensitive teeth. Additionally, dental screening camps provided free dental examinations covering multiple locations, Allowing over 10,000 participants to receive professional assessments and personalized advice.

Dr. Ananda Rathnayaka, President of the Sri Lanka Dental Association, stated, “We sincerely thank Haleon Sri Lanka for their continued commitment to supporting this important national initiative. Their proactive engagement and comprehensive resource support have been instrumental in the success of World Oral Health Day 2026 activities, clearly demonstrating the value of strong partnerships between the corporate sector and the dental profession in advancing public health.”

Manjula Weerakoon, Commercial Director, Haleon Lanka Pvt Ltd, added, “Oral health is a vital part of overall wellbeing, yet it is often neglected in Sri Lanka. Haleon is proud to play a leading role in improving oral health across the country through its close collaboration with the Sri Lanka Dental Association (SLDA). Together, we are raising awareness, educating communities, and encouraging people to make oral care a daily habit. Supporting this mission, Sensodyne — Haleon’s premier oral healthcare brand offers trusted solutions for tooth sensitivity, helping Sri Lankans enjoy healthier smiles with greater comfort.”

The company plans to build on the success of this campaign with ongoing initiatives throughout the year, ensuring that the momentum toward better oral health continues beyond Oral Health Day.

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Haleon Sri Lanka, formerly SmithKline Beecham Private Limited, a leading consumer healthcare product company, has signed a Memorandum of Understanding (MoU) with the Sri Lanka Dental Association (SLDA) for the second consecutive year as the Official Sponsor of World Oral Health Day, 2026. The MoU was formalised at a ceremony held on March 4.

Celebrated on March 20 each year, this year’s World Oral Health Day theme, “A happy mouth is a happy life,” highlights the essential role oral health plays in overall wellbeing at every stage of life.

This renewed partnership brings a fresh, awareness-led approach that encourages Sri Lankans to Be Sensitive to Oral Health and Take the First Step towards better daily care. Throughout the month-long campaign, Haleon and SLDA will work together to provide meaningful oral health benefits across the country, shifting behaviours from reactive treatment to proactive care.

As part of the initiative, free dental screenings will be offered nationwide, including at the flagship World Oral Health Day event at Galle Face, Colombo, bringing targeted oral health education, sensitivity checks, and screening services directly to communities. More than 10,000 people across Sri Lanka are expected to benefit, with SLDA members participating actively across the island to help make quality dental care more accessible for all.

Strengthened by a strong presence across traditional and digital platforms, the collaboration reinforces Haleon’s purpose of Delivering Better Everyday Health with Humanity, by expanding both awareness and access to oral health services.

Haleon Sri Lanka, which began local manufacturing in 1956, continues to deliver better everyday health through a strong portfolio of trusted brands, including Sensodyne, Panadol, Iodex, and ENO.

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