Sampath Bank PLC was recognised at the prestigious Sumathi Awards 2026, with the digital commercial created for its flagship CSR initiative, Wewata Jeewayak, earning Runner-Up honours in the Digital Commercial Awards category. The commercial highlighted the resilience of Sri Lanka’s farming communities while drawing attention to the importance of preserving the nation’s agricultural heritage and sustaining rural livelihoods for future generations.

The recognition reflects the impact of Wewata Jeewayak, a long-standing initiative through which Sampath Bank continues to support farming communities by restoring and revitalising village irrigation tanks across the country. Through a compelling narrative that brought these stories to life, the commercial reinforced the importance of safeguarding the resources that sustain Sri Lanka’s agricultural sector and the communities that depend on them.

This achievement follows Sampath Bank’s recognition at the Sumathi Awards 2025, where its Children’s Day campaign, Mawath Dakinna, was also honoured under the prestigious Digital Commercial Award category, further demonstrating the Bank’s commitment to creating meaningful and purpose-driven communications that resonate with audiences nationwide.

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Hari TV has been honoured with the Best Social Media Award (National Interest) at the 31st Sumathi Awards ceremony, in recognition of its humanitarian mission carried out in the aftermath of Cyclone Dithwa.

The initiative, led last year, brought relief to Kalugala village, a remote and struggling community near Ududumbara in Sri Lanka’s Central Province. 

Channel owner and TV personality, Lahiru Mudalige, said Hari TV’s efforts provided vital assistance to families devastated by the cyclone, which left lasting scars across the region.

Lahiru Mudalige noted that the award was not solely for the Hari TV team, but a tribute to the collective spirit of Sri Lankans at home and abroad. 

“This award truly belongs to everyone who contributed, from those who offered material support to those who gave financial aid, for our people struck by disaster,” he said. (Newswire)

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