Fifteen (15) Sri Lankan tourism stakeholders registered under the Sri Lanka Tourism Promotion Bureau (SLTPB) showcased their offerings at the JATA Tourism Expo 2025 held in Japan this week.

According to the SLTPB, Sri Lanka Tourism successfully participated in the international travel fair held from 25th to 28th September 2025 at the Aichi Sky Expo (Aichi International Exhibition Center) in Nagoya.  

As one of Asia’s premier travel trade events, Tourism EXPO Japan, launched in 2014, brings together global stakeholders across all facets of the tourism industry.

This year’s expo attracted participation from 82 countries and regions, represented by 1,350 companies and organizations. The event recorded a total of 127,677 visitors over its four-day span.

Sri Lanka’s presence was organized by the Sri Lanka Tourism Promotion Bureau, while the Sri Lanka Embassy in Tokyo extended its fullest cooperation in facilitating Sri Lanka’s successful engagement at the expo.

The official opening of the Sri Lanka Pavilion was graced by the Managing Director of the Sri Lanka Tourism Promotion Bureau, Sampath Nissanaka, alongside representatives from participating Sri Lankan tourism businesses. The pavilion featured vibrant Sri Lankan cultural performances, including traditional dance acts, which drew significant attention from visitors. In addition, Ceylon tea was served throughout the event, receiving widespread appreciation from Japanese attendees for its rich flavour and aroma.

Japan remains one of Sri Lanka’s top primary and high-potential tourism source markets. As of September 2025, Sri Lanka recorded 28,799 tourist arrivals from Japan, marking a 29.4% increase compared to the same period in the previous year.

Sri Lanka’s participation at JATA Tourism Expo 2025 served as a valuable platform to strengthen tourism ties with Japan, promote destination awareness, and highlight the island’s unique travel experiences to a global audience. (Newswire)

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Sri Lanka made a strong impression at this year’s International French Travel Market (IFTM) in Paris, showcasing the island’s rich tourism offerings alongside 26 prominent companies and SriLankan Airlines. 

The Sri Lanka Pavilion was officially inaugurated by the Ambassador of Sri Lanka to France,  Manisha Gunasekara accompanied by the Chairman of the Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu and esteemed industry representatives.

According to a Sri Lanka Tourism Promotion Bureau statement, the delegation highlighted Sri Lanka’s diverse tourist attractions, from its cultural heritage to natural beauty, positioning the destination as an attractive option for French travellers. 

The collaborative effort between the Sri Lanka Tourism Promotion Bureau and the Private sector reaffirmed Sri Lanka’s commitment to strengthening its presence in the French travel market.

The Sri Lanka Tourism Promotion Bureau says with Digital Marketing, Events participation, Public Relations, and Consumer Promotions, Sri Lanka continues to promote itself as a destination not to be missed. (Newswire)

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Sri Lanka Tourism bagged the award for the ‘’Best Booth Design’’ at the 39th Seoul International Travel Fair (SITF), held in South Korea recently. 

According to the Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Tourism once again showed its full potential and capacity to attract visitors not only by promoting the destination as a tourist attraction but also for its vibrancy and creativity. 

This major international travel event was held from 09th to 12th May 2024, where 70 countries promoted their tourism resources and cultures. The Sri Lanka stand created a major sensation among the participants with its beautifully designed structure, themes, Tourism products and items. The SITF is the only International Travel Fair in Korea where official tourism organizations at home and abroad sponsor and participate. The SITF is widely recognized as one of the major travel fairs held annually in South Korea. 

The Sri Lanka Tourism Promotion Bureau participated this time along with the country’s leading travel and Industry stakeholders under different categories. The official opening ceremony of the Sri Lanka stand was held under the patronage of the Sri  Lankan Ambassador to the Republic of Korea, Savithri Indrachapa Panabokke amidst the presence of the Assistant Director of SLTPB, Chinthaka Liyanaarachchi. 

High-profile Travel and Industry stakeholders participated at the SITF, where they shared the latest travel options and locations to visit in Sri Lanka. The visitors were impressed with the beautifully designed Sri Lanka Stand which stood out from the rest and were keen to gain information about the latest travel and holiday opportunities and experiences from the Sri Lankan representatives. The participants also had the chance of having a sip of the finest Ceylon Tea, which they thoroughly enjoyed. 

For more than 39 years, SITF South Korea has promoted meetings between decision-makers and industry experts and carefully selected and profiled buyers from Geographic areas with the highest rate of economic growth and from all sectors of the chain. It is the largest and the most well-recognized travel fair in Korea, which is also an event that is formative with major meeting conferences, seminars and B2B meetings on the latest Industry trends. 

The South Korean Market plays a crucial role in enabling tourists to Sri Lanka as it generates a considerable amount of tourists each year to the destination. The similar Cultural and religious backgrounds and the myriad of travel locations are the most highlighted segments in which Korean travellers show high interest. 

A total number of 4,005 arrivals from South Korea was recorded from January to April 2024, which has shown a gradual increase compared with the same period in 2023. (Newswire)

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