XpressJobs, Sri Lanka’s leading online recruitment platform, has been appointed as the Official Recruitment Partner for Global Entrepreneurship Week (GEW) 2025 for the second consecutive year.

A Memorandum of Understanding (MoU) was signed today at the Information Communication Technology Agency (ICTA) between Mr. Charith Kandamulla, GEW Program Director representing ICTA, and Dr. Oshadie Korale, Co-Founder and Chief Operating Officer of XpressJobs, along with Mr. Tyner Fernando representing XpressJobs.

Organized by ICTA in collaboration with the Ministry of Digital Economy, GEW Sri Lanka 2025 celebrates the spirit of innovation and entrepreneurship under the global theme “Together, We Build.” The initiative will feature 900+ events, 250+ partners, and over 30,000 participants across all 25 districts.

As the official recruitment partner, XpressJobs plays a vital role in helping emerging entrepreneurs and startups find the right talent to grow their businesses, strengthening the foundation of Sri Lanka’s startup ecosystem. The company also supports ICTA in mobilizing key resources for GEW activities, including volunteer recruitment, as part of its broader commitment to developing the country’s human capital.

“We’re honoured to continue partnering with GEW Sri Lanka to support the country’s growing community of entrepreneurs,” said Dr. Oshadie Korale, Co-Founder and COO of XpressJobs. “While GEW inspires people to start their ventures, we help those ventures hire the talent they need to thrive. Together, we’re building an ecosystem where innovation, opportunity, and growth go hand in hand.”

“GEW Sri Lanka has become a powerful platform that connects entrepreneurs, universities, corporates, and government agencies,” said Mr. Charith Kandamulla, Program Director of GEW Sri Lanka, representing ICTA. “XpressJobs’ continued partnership ensures that every great idea emerging through GEW has access to the people and skills needed to bring it to life.”

This collaboration between XpressJobs and ICTA underscores a shared vision, to empower entrepreneurship through opportunity, helping Sri Lanka build a future-ready, innovation-driven economy.

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XpressJobs, Sri Lanka’s leading recruitment technology platform, has officially launched the country’s first AI-powered recruitment assistant, capable of engaging job seekers across all industries and age groups through WhatsApp, Sri Lanka’s most widely used messaging app.

With over 12 million WhatsApp users in Sri Lanka, representing more than half the country’s population. This tool provides recruiters with unprecedented access to candidates in a highly familiar and accessible format. The launch marks a major step forward in the evolution of recruitment technology in the region.

The new AI Assistant engages pre-matched candidates from the XpressJobs database via WhatsApp, initiating friendly, real-time conversations. It answers questions, explains job opportunities, and guides candidates through the application process. With the ability to manage thousands of conversations at once, it helps companies scale outreach and improve candidate experience simultaneously.

“We’ve built a tool that allows recruiters to conduct thousands of personalised conversations, automatically,” said Dr. Oshadie Korale, Chief Operations Officer (COO) at XpressJobs. “By using WhatsApp, we’re connecting with candidates on a platform they already use daily, making the process seamless, familiar, and highly engaging.”

The first official campaign using this new AI assistant was run in collaboration with John Keells Retail Sector targeting candidates for positions at JKCG (BYD Sri Lanka Vehicle Distributors), Keells Supermarkets  and the Keells Distribution Centre (LPI).

“We’re proud to announce that John Keells Retail Sector is the first client to adopt this innovative solution,” said Arunajith Nandana, Head of Human Resources – Retail Sector of John Keells. He added that the campaign was a resounding success, with candidates from across the country applying through the platform. The AI assistant efficiently handled a high volume of candidate inquiries, serving as a 24/7 support channel. The campaign employed a two-stage filtering process: an initial basic screening followed by an online quiz, ensuring high-quality applications. The AI assistant proactively reached out to the most suitable candidates, encouraging them to apply and effectively promoting the opportunity on behalf of the recruiter”

The campaign achieved an interaction rate of over 85%, significantly outperforming conventional outreach methods such as email, SMS, or even social media.

XpressJobs also noted the special significance of launching this AI prototype with John Keells, just as it had done eight years ago, when it built Sri Lanka’s first CV less application system for the same client.

“While this new AI product isn’t built on top of the CV-less application system, it’s incredibly meaningful to once again launch a groundbreaking recruitment innovation with John Keells Retail Sector the spokesperson added. “Today, our CV-less system is used by over 50% of our clients, and we believe our AI technology will soon see similar levels of adoption said Dr. Korale.”

XpressJobs plans to expand the AI offering further in the coming months by integrating AI-powered interview scheduling into its Applicant Tracking System (ATS), streamlining hiring from outreach to onboarding.

Key Highlights

• AI chatbot engages job seekers across all industries and experience levels via WhatsApp.

  ● WhatsApp has an estimated 12 million+ users in Sri Lanka providing strong candidate reach.

• Achieved 85%+ interaction rates in pilot campaigns.
• Used in a two-step recruitment funnel: screening + online quiz, followed by targeted outreach.

●       Already adopted by leading companies; more clients are onboarding rapidly.

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