The Sri Lanka Tourism Development Authority (SLTDA) and Emirates Airlines have signed a Memorandum of Understanding (MOU) related to tourism and trade.
The Chairperson of the SLTDA Kimarli Fernando said the MOU was signed with the Chairman of Emirates Ahmed Khoory yesterday.
Commenting on the agreement, Kimarli Fernando said Emirates is key to driving Sri Lanka’s travel and tourism industry.
“Therefore this partnership is vital for us to explore and capitalize on opportunities that emerge and to open up avenues to establish brand awareness and perceived quality in the global tourism market,” she said.
The SLTDA Chairperson further said “We are excited about the partnership and grateful for all the support and friendship of Emirates during the over three-decades-long relationships and especially during the pandemic time. We are hopeful that together we can effectively promote and serve the market.”
Under the agreement, Emirates and Sri Lanka Tourism will benefit from joint activities that will help enhance trade and tourism, including trade shows, trade familiarisation trips, exhibitions, and workshops.
Since the nation safely re-opened to international tourists in February 2021, Emirates has carried more than 45,000 passengers to Colombo. The top inbound markets include the United Arab Emirates (UAE), Italy, the United Kingdom (UK), and Germany.
Kimarli Fernando added that the airline currently operates 21 weekly flights to Colombo. (NewsWire)
