The Beginning
CavinKare began with the innovative entrepreneur C.K. Ranganathan choosing the road less taken. It was in 1983, with a single product, that CavinKare emerged, starting out as a small partnership firm. Eventually, in 1998, the company that began its journey as Chik India Ltd was renamed CavinKare Pvt. Ltd (CKPL), emerging quickly into a successful business enterprise.
Today, CavinKare is one of the top FMCG companies of India, earning rightful success in the beauty and wellbeing segments. From beginning purely as a Personal Care player to transforming into a conglomerate with expertise in dairy, snacks, food, beverages, professional care, and the salon business, CavinKare has become a household name with 21 brands containing a wide range of products in the aforementioned categories and a strong sales network.
Smart marketing and clear product positioning together not only ensured CavinKare’s growth but helped the company broaden its product portfolio extensively. Over the years, CavinKare has achieved a competitive edge which reflects a comprehensive understanding of mass marketing dynamics. The company offers a wide range of quality personal care and food products borne out of a keen understanding of consumer needs.
After having established a firm foothold in the national market, CavinKare is now increasing its popularity in the international arena. Currently, CavinKare is successfully operating in 30+ countries across the globe. Besides India, the company has been successfully continuing and expanding its business in multiple Asian and Middle Eastern nations.
CavinKare believes in the delivery of the best products within everybody’s affordability. The company’s aim, to keep up their values of innovation and customer satisfaction, is embodied perfectly in their motto: Making lives happier.
Journey of CavinKare Lanka
In continuation of its local and international success, CavinKare began operations in Sri Lanka, and established its own factory in the country in 2008. The portfolio comprises of five brands in Sri Lanka, namely Indica, Meera, Nyle, Chik and Fairever. These brands operate across various personal care categories such as hair care, hair colour and skin care.
In January 2022, a facewash range was launched under the brand Meera, to celebrate the young and contemporary Sri Lankan woman. Meera facewash is available in three different variants providing functional solutions to everyday skin care problems – Red Sandal (for soft skin), Neem & Tea Tree (for pimple clear skin) and Wild Turmeric (for clear skin).
In the hair colour category, Indica Easy is a revolutionary offering which comes as a liquid-based product that is easy to apply. It is a very convenient Do-It-Yourself format that works in just 10 minutes, has the goodness of 5 natural herbs and no ammonia. With its differentiated proposition, Indica Easy already occupies a significant position in the Indian market and expects to grow this successful innovation in Sri Lanka too.
A dedicated Research & Development center, equipped with latest equipment and technologies, constantly supports the various divisions in CavinKare’s endeavors. The R&D teams work relentlessly to bring products of the highest quality and innovation. CavinKare prioritizes localization and tries to address local demands, need gaps and ingredients in every new solution they conceive.
