The Annual Market Insight Report is Now in Its Fifth Edition
The Asia Pacific Institute of Digital Marketing (APIDM) and the University of Kelaniya are thrilled to unveil the fifth edition of the ‘Digital Outlook Sri Lanka 2024’ report. This pivotal publication arrives at a transformative time for Sri Lanka’s digital marketing landscape, characterized by rapid technological advancement and an increased focus on digital literacy across all sectors, particularly in response to the economic challenges following the Covid-19 pandemic.
This year’s report is the product of an unparalleled collaboration between APIDM and the University of Kelaniya, offering a comprehensive roadmap for navigating the intricacies of digital marketing in Sri Lanka.
Advisory Board and Contributors
The depth and breadth of the report are greatly enhanced by the invaluable insights provided by our Advisory Board, which includes Prof. Ravi Dissanayake and Prof. Bandara Wanninayake from the Department of Marketing Management, University of Kelaniya, Sri Lanka, along with Amitha Amarasinghe, CEO & Co-founder of APIDM. Their strategic guidance has been crucial in shaping the direction and focus of this year’s edition.
Amitha Amarasinghe expressed, “This collaboration has produced an invaluable guidebook for excelling in digital marketing in Sri Lanka. The insights uncovered will prove prescriptive for marketers and businesses.”
Research & Editorial Team
Under the leadership of Fazlan Marikkar, Project Lead & Trainer & Lecturer at APIDM, and Thilina DK, Research Senior Lecturer at the Department of Marketing Management, University of Kelaniya, Sri Lanka, the research and editorial team, including Nipun Hewapathirana and Theja Bandara, has worked diligently to ensure the report’s findings are relevant, accurate, and actionable.
Thilina DK, reflecting on the collaborative process, stated, “This year’s Digital Outlook Report is a testament to the synergistic partnership between academia and industry. Our joint effort has produced a comprehensive analysis that not only maps the current landscape but also forecasts the future trends of digital marketing in Sri Lanka. It’s an essential tool for anyone looking to excel in this rapidly evolving field.”
Fazlan Marikar added, “Our collective efforts underscore the commitment to advancing Sri Lanka’s digital marketing sphere, equipping businesses and marketers with strategic insights essential for navigating the digital future.”
Industry Insights Panel
The report also features contributions from an esteemed Industry Insights Panel, comprising Sanjini Munaweera, Regional Head South Asia,ADA; Dinesh Hamangoda, General Manager – Sales, Hemas Consumer Brands; Sujith Caldera,CEO / Co-Founder,Commqube & 7 Needle Pvt Ltd; Siva Sivaharan, Director – Client Leadership, Mindshare, and Muhammed Gazzaly, Head of Digital Marketing, Dialog Axiata Group.
Project Coordination Team
The project’s success owes much to the dedication of the Project Coordination Team at APIDM, including Anupa Liyanage, Creative Designer; Abiy Lackshmana, Manager Program Development; and Janitha Kaushalya, Digital Marketing Executive.
The ‘Digital Outlook Sri Lanka 2024’ report, now available for download, stands as a beacon of collaborative achievement, offering vital insights to stakeholders across the digital marketing spectrum.
Download the report: https://apidm.asia/resources/digital-outlook-srilanka/
