Capital Alliance (CAL) recently unveiled CAL Online 2.0, marking a significant milestone in Sri Lanka’s financial landscape. The launch of the latest version of the platform which was held on the 5th of June at Nawam Mawatha, saw the presence of key stakeholders, highlighting CAL’s dedication to democratizing access to capital markets for all Sri Lankans.
Tharindra Kulasinghe, CAL’s Chief Information Officer (CIO), kicked off the unveiling by tracing the platform’s journey from inception to its current iteration. He emphasized CAL’s mission to empower individuals in their financial endeavors, noting, “CAL Online has transformed how everyday individuals engage with capital markets.”
Tharindra delved into the platform’s evolution, showcasing features aimed at enhancing accessibility and convenience. From the Digital KYC for seamless sign-ups to flexible fund transactions, CAL Online 2.0 has garnered significant traction, boasting over 40,000 clients transacting through the platform.
Sachin Unamboowe, Head of Sales at CAL, provided a detailed overview of CAL Online 2.0’s features, highlighting its diverse offerings. The focal point of the event was the introduction of the platform’s latest feature – Instant Buying Power for equities, facilitated by the integration with JustPay by LankaPay. This feature not only empowers clients to instantly transfer funds to invest in equities and Unit Trust Funds but also underscores the team’s aspiration to expand instant fund transfers to include investments in government treasuries soon.
The event also commemorated CAL Online’s significant milestones, which commenced in 2018 with the introduction of digital onboarding. Furthermore, clients were empowered with the ability to digitally invest in government treasuries, while the launch of the state-of-the-art research portal, AnalytiCAL, further elevated the platform’s offerings last year. Collaborations with entities like Atrad have further enriched the platform, offering investors a comprehensive toolkit for confident market navigation.
A pivotal achievement in 2024 was the integration with Sri Lanka’s banking system through JustPay by LankaPay, facilitated by Seylan Bank. Tharindra stressed the integration’s role in enhancing the investor experience and streamlining transactions.
” This is the first time; our capital market has been integrated to our banking system in Sri Lanka.
And this is one of the many ways we reduced friction and built a much better customer experience for our investors in Sri Lanka,” Tharindra remarked, encapsulating CAL’s commitment to innovation and progress.
CAL 2.0 represents a significant milestone in the journey towards democratising capital markets. By leveraging technology and prioritising education, CAL breaks down barriers and empowers individuals to participate in the financial ecosystem. With innovative features, enhanced security measures, and a steadfast commitment to transparency, CAL instils confidence in online investors, paving the way for a more inclusive and prosperous future. As CAL continues to evolve, its vision of an interconnected web of financial services transcends geographical boundaries, shaping the future of finance in Frontier economies and beyond.
As CAL continues to evolve, its vision of interconnected financial services shapes the future of finance. To explore CAL Online 2.0, visit the Google Play Store, Apple App Store, or access the website www.cal.lk