A trade delegation from Sri Lanka, led by the Export Development Board (EDB), is participating in SIAL 2025, one of the leading North American Trade Fairs in the region on organic foods and beverages.
According to the Consulate General of Sri Lanka in Toronto, SIAL 2025 is being held in Toronto from 29 April to 1 May 2025.
The visiting Sri Lankan trade delegation was welcomed with a cordial reception organised by the Consulate General of Sri Lanka in Toronto, together with the Canada Sri Lanka Business Convention.
SIAL 2025 provides an opportunity for Sri Lankan exporters in the organic foods and beverages sector to establish business partnerships with leading companies in organic foods and beverages in Canada and across the globe.
At the reception, the delegation met with the members of the Canada Sri Lanka Business Convention as well as media companies and leading attorneys with the view to promoting their products and obtaining required legal consultations in setting up their business in Canada.
The Consulate General invited the President of the Sri Lanka Chartered Accountants’ Association in Canada to educate the delegation on the opportunities available for Sri Lankan organic foods and beverages exporters in the Canadian market. Through his presentation, he briefed the delegation on the overall business climate in Canada, providing comprehensive information on the opportunities, challenges and market access formalities by Sri Lankan exporters in the organic foods and beverages sector. Also, there was a Q&A session for the delegation to get the required information.
The Consul General Thushara Rodrigo, addressing the delegation stated that the demography, higher purchasing power of the consumers, extreme weather conditions in Canada, changing global market trends and consumers’ behavior on organic foods, changing nature of supply chains and tariffs have opened vast potentials for Sri Lankan tropical foods and beverages products in the Canadian organic foods and beverages sector, in both ethnic and mainstream markets. He commended the efforts of EDB for connecting the potential Sri Lankan exporters with the global business partners and attending the trade fair.
The High Commissioner of Sri Lanka in Ottawa and the Minister Counselor of the High Commission joined the reception.
Further, the Consulate General organised for the delegation market study visits to Metro supermarkets, Loblaws Supermarkets, Fairview Mall and a few ethnic marketplaces for a better understanding of the Canadian mainstream market and ethnic market. (Newswire)