Capitalising on the growing popularity of Korean cuisine among Sri Lankan youth, Maliban Biscuit Manufactories (Pvt) Limited has officially kicked off a new era of savoury snacking in Sri Lanka with the successful launch of its latest innovation under the well-known Maliban Snackers range. Introducing the first-ever Korean Ramen flavoured savoury biscuit in the Sri Lankan biscuit market, this bold addition delivers the unmistakable spicy kick of authentic Korean ramen in a crunchy, ready-to-eat biscuit.
To celebrate this milestone, Maliban hosted an exclusive screening of the concert film ATEEZ World Tour: Towards the Light – Will to Power, featuring Korean K-pop music powerhouse ATEEZ, at the Scope Cinemas in Colombo City Centre on 18 May. Conducted through the launch of the Snackers Korean Ramen variant, the event was thoughtfully curated to connect a beloved Korean delicacy like ramen with the global phenomenon of K-pop, creating an unforgettable experience for fans. One hundred lucky fans, selected through an online contest, were treated to this special premiere, bringing together a vibrant crowd of Gen Z fans and K-pop enthusiasts in a lively celebration of Korean culture.
This launch reflects Maliban’s innovative spirit in food manufacturing and showcases its ability to respond to evolving consumer preferences while creating a fun, immersive, and quality-rooted snacking culture. It marks a bold step in building a new age of flavour and excitement in the biscuit category.
Maliban Snackers Korean Ramen invites all fans to experience the crunch, the spice, and the excitement of a savoury snack that is anything but ordinary. Priced at just Rs. 50, the Maliban Snackers Korean Ramen biscuit now joins the vibrant Maliban Snackers portfolio, which includes favourites such as Cheese & Chilli, Masala, Sweet Chilli, Tomato, and Spicy.
Backed by a heritage of over seventy years, Maliban has set the benchmark for quality, safety, and taste in Sri Lanka’s food manufacturing industry. The company is one of the few manufacturers to establish international best practices by adopting international standard certifications such as FSSC 22000, ISO 22000, ISO 9001, ISO 14001 and ISO 45001. Maliban is also the only biscuit manufacturer in Sri Lanka to receive certification for the verification of greenhouse gas (GHG) emissions, having adopted the ISO 14064-1 standard through the Sri Lanka Climate Fund to formally declare its carbon footprint as a responsible organisation. Having received multiple National Quality Awards and other global accolades, Maliban products are now enjoyed in over fifty countries, including highly regulated markets such as Australia, the EU, the UK, and the USA.
As the company continues to innovate and grow, it remains committed to its core values of quality, sustainability, and excellence, ensuring that Maliban products and the Maliban name are trusted by consumers worldwide.
