INSEESanstha, Sri Lanka’s most trusted cement brand, has been selected by Kotler Impact Inc. to be featured prominently as a key case study in the inaugural Professor Philip Kotler’s ‘Essentials of Modern Marketing’ Sri Lanka & Maldives edition. The prestigious recognition highlights INSEESanstha’s exceptional brand resilience and market leadership in Sri Lanka’s construction industry.
A Memorandum of Understanding (MoU) was signed recently. Thusith Gunawarnasuriya, Chief Operating Officer, Safeekhan Siddeeque, Commercial Director,Gayani Perera, General Manager Marketing were present on the occasion. Denzil Perera, Kotler Impact’s National Representative formalized the agreement.
INSEESanstha’s inclusion in the landmark publication recognizes the brand’s impressive journey of maintaining unwavering market trust despite significant industry changes and ownership transitions over the years. As the top brand in Sri Lanka’s cement market, INSEESanstha has consistently remained the preferred choice among masons, contractors, and housebuilders across the country.
The recognition from Kotler Impact validates INSEESanstha commitment to brand excellence and quality consistency. Throughout the brand’s evolution, INSEESanstha has never compromised on product quality or promise to Sri Lankan builders. The brand has weathered every challenge while strengthening connection with customers.
The company’s ability to preserve brand salience, customer and navigating complex macro-environmental changes has made INSEESanstha an exemplary case study for modern brand management. The brand’s pioneering role in cement production and distribution in Sri Lanka, combined with its adaptive resilience, offers valuable insights for marketing professionals globally.
INSEESanstha’s collaboration with Professor Philip Kotler’s publication also establishes the company as a thought leader in sustainable brand building. The case study will provide localized insights into successful branding strategies, serving as an invaluable resource for businesses, students, and marketing professionals throughout Sri Lanka and the Maldives.
This recognition is a testament to INSEE Sanstha’s unwavering commitment to serving the Sri Lankan market and consumers as the trusted partner in concrete and other cement solutions for the construction industry for over five decades
The inclusion also reinforces INSEESanstha’s commitment to advancing marketing education and contributing to Sri Lanka’s economic growth through knowledge sharing and industry best practices.