In a strategic move Chairman of 4R Holdings International (PVT) Ltd, M. Rilwan Razick, has entered into a partnership with leading lingerie brand amanté Lanka (Private) Ltd. Commencing July 2025, 4R Holdings will be the official Distributor of amanté managing the sales and marketing of the brand for the GCC region. While the company has diversified interests spanning various industries including Real Estate Development, Hospitality Ventures, Healthcare, Import and Export and Government Infrastructure Development, this would be the company’s first venture into Retail.
amanté Lanka is a leading intimate wear brand with a brand presence in Sri Lanka and India. First launched in India in 2007 from humble beginnings, and then having entered the Sri Lankan market in 2012, amanté has now established itself as one of Sri Lanka’s most trusted intimate wear labels. In 2021 amanté was acquired by India’s largest retailer Reliance Retail Ventures Ltd which further bolstered its mission of creating designs that perfectly blend comfort, fashion, and thoughtful design for the confident woman.
Both in India and Sri Lanka the brand has now expanded it’s portfolio to include intimate wear, athleisure, sleepwear, shapewear and swimwear collections.
Speaking on the partnership Mr M. Rilwan Razick said “While this maybe our first venture into Retail, I believe there is a potential for high-quality affordable women’s innerwear in the Gulf region. Sri Lankans and Indians working and residing in the region would already be familiar with the brand which will be a benefit to us.”
Mr. Padmal Silva Executive Director amanté Lanka shared a similar view. “In addition to providing the highest quality and on-trend products with our lingerie expertise, as a premium international intimate apparel brand our desire has always been to make the brand more accessible to our customers. In our efforts to build a global brand we believe this partnership will be a step in the right direction and GCC is the ideal location”