WEBXPAY, the payments partner trusted by over 5,000 Sri Lankan merchants, has unveiled a complete brand transformation centred on a single organising symbol The Multiplier. This new emblem is composed of two converging shapes: an Outbound Arrow and an Inbound Arrow, meeting at a hexagonal Wealth Core. Together, they represent what WEBXPAY has delivered since 2015 helping businesses send money, receive money, and multiply its value through speed, reach, and intelligence.
Executive Chairman Thilak Piyadigama explains that the rebrand is far more than cosmetic or incremental:
“We set out to make digital transactions feel as natural as breathing. The Multiplier condenses nine years of progress into one unmistakable emblem and a roadmap that will keep compounding opportunity for merchants, consumers, and public institutions alike.”
This transformation arrives at a time when Sri Lanka’s digital payments market is evolving beyond basic gateways to fully integrated ecosystems. WEBXPAY’s expanding product stack already includes:
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XGATEWAY – APIs for e-commerce
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XPOS – Paperless card and QR acceptance
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XSPLIT – Instant credit card instalment plans
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XQR – For LankaQR and partner wallets
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XPAYLINK – Remote payment links
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XSUPPLIER – Supply chain finance
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XCOLLECTOR – Field collections
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XSETRA – An emerging lifestyle app
All these services offer T+1 settlements (next day settlement), are fully compliant with ISO 27001 and PCI DSS, and benefit from AI-driven onboarding, allowing merchants to start accepting and sending payments within minutes.
But The Multiplier does more than unify the portfolio it sets the stage for what’s next. Each facet of the Wealth Core is reserved for future products such as analytics, lending, and expanded foreign currency payouts ensuring that growth brings clarity, not complexity.
Internally, teams now align their work to a simple three word mantra: Send. Receive. Multiply.
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Engineering ensures the Wealth Core’s uptime
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Product teams refine the Outbound and Inbound journeys
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Customer success teams monitor how fast users feel the difference
For merchants, the biggest benefit remains liquidity. T+1 settlements across both rupee and foreign currency channels keep working capital flowing, while real-time dashboards provide instant visibility into cash inflows and outflows. Consumers also enjoy reliability at checkout whether paying with a card online, tapping a phone in-store, or scanning a QR at a kiosk.
For public institutions, WEBXPAY’s automated compliance and data-sovereign processing deliver transparency and peace of mind.
Early market response has been encouraging. Banking partners have reaffirmed support for WEBXPAY’s roadmap, while national retailers are already upgrading to the newest XPOS devices to take advantage of refreshed software. Investors also see the updated brand architecture as proof that WEBXPAY can scale without losing focus a challenge many fast-growing fintechs face.
Though firmly rooted in Sri Lanka, the company has broader ambitions.
“Sri Lanka will always be home,” adds Piyadigama, “but opportunity today is inherently regional. Our job is to remove the frictions that keep our merchants small and our consumers waiting. This launch is the foundation for faster cycles, richer data, and partnerships that let every transaction do more work for everyone involved.”
The new experience is now live across webxpay.com, the merchant portal, and the XSETRA mobile app. Businesses and individuals eager to discover how they can send, receive, and multiply value are encouraged to explore the next stage of WEBXPAY’s journey.
