Sri Lanka will host a landmark concert in December, with Ne-Yo headlining the company’s first event in Colombo.
The entertainment scene in South Asia is set to change with the launch of Brown Boy Pvt Ltd, a new entertainment company co-founded by three time Grammy Award winning artist Ne-Yo, along with Sri Lankan entrepreneurs Amith Boteju and Champike Munasinghe.
Brown Boy Pvt Ltd aims to improve Sri Lanka’s place in global entertainment. The company is based in Colombo and has a strong vision: to create a vibrant entertainment circuit based out of Sri Lanka that connects India, Sri Lanka, Nepal, Bangladesh, and the Maldives, which together have over 1.8 billion people and untapped opportunities in event tourism.
The event has received the official endorsement of the Sri Lanka Tourism Promotion Bureau, under the Ministry of Tourism, recognizing Ne-Yo Live in Sri Lanka as a flagship initiative in the development of the country’s emerging concert economy. In its endorsement, the SLTPB emphasized the concert’s potential to significantly enhance Sri Lanka’s global image as a vibrant, multidimensional tourist destination, aligning perfectly with its strategic focus on attracting high value, experience driven travelers. By hosting a world-class artist like Ne-Yo during the country’s peak tourist season, the event is expected to stimulate regional travel flows, boost hotel occupancy, and generate substantial economic impact across the tourism and hospitality sectors. The Bureau commended Brown Boy Pvt Ltd for its bold vision in positioning Sri Lanka as a credible host for international entertainment and affirmed its support in promoting the concert as a key highlight in the national tourism calendar.
A Vision Powered by Global Leaders of Sri Lankan origin
At its core, Brown Boy brings together top talent:
– Ne-Yo, one of R&B’s most well-known voices, famous for collaborations with Rihanna, Beyoncé, David Guetta, Pitbull, and Celine Dion, brings exceptional performance skills and access to global talent.
– Amith Boteju, a Sri Lankan entrepreneur and musician, offers years of industry experience, a love for philanthropy, and a vision for cultural growth through music.
– Champike Munasinghe, a fringe tech expert and serial entrepreneur with international experience spanning over 20 countries, brings the operational expertise and innovative infrastructure to make this vision happen.
The Sri Lankan origin entrepreneur and musician, Amith Boteju is well versed in Colombo and Los Angeles. Being the veteran of the music industry on the international level, he has worked with Grammy-winning producers and collaborated with other top-level artists gaining a reputation of a mediator between the West and Asian worlds in the sphere of entertainment. His knowledge in the industry as well as connections across countries is influential in upholding the ambitious cross-cultural agenda through Brown Boy Pvt Ltd.
The founding team is supported by an international group of prominent partners, including Monique Blake (Business partner of Swizz Beatz), Bradley Seelig (former JP Morgan VP), and Mike Tankell, known for his marketing work with James Bond 007 franchise, Cirque du Soleil, and MGM International Las Vegas.
Ne-Yo Live in Sri Lanka – December 2025
The company’s first event will be a significant moment for Sri Lanka: Ne-Yo’s first live performance on the island. Set for December 2025 in Colombo, the concert aims to rekindle the region’s enthusiasm for global entertainment, boost Colombo’s event economy, and attract fans and media from all over South Asia.
“Sri Lanka is a gem waiting to shine brighter on the world stage. Brown Boy is our commitment to creating something lasting, powerful, and global, starting right here in Colombo.” – Ne-Yo, Co-Founder, Brown Boy Pvt Ltd
This concert is more than just entertainment; it marks a return to international-standard performances in Sri Lanka, a country ready to regain its place in the global spotlight after a long absence of major international acts.
A Gateway to South Asia’s Entertainment Future
Brown Boy Pvt Ltd is not only a concert organizer. It’s a platform for artist movement, cross-border festivals, and curated experiences throughout the region:
-India is a rapidly developed entertainment capital with a thriving entertainment industry that presents excellent scope in terms of entertainment and top-notch performances by artists. Its market is quite diverse hence a key component of Brown Boy Pvt Ltd strategy..
– Maldives: A luxury destination ideal for engaging, high-profile and intimate shows.
– Nepal & Bangladesh: Markets experiencing rapid growth in demand for premium events and youth-focused cultural engagement.
Partner With Us – Sri Lanka is Open for Big Events Again
Brown Boy Pvt Ltd is focused on positioning Sri Lanka as the regional leader in live entertainment and concert tourism. With Ne-Yo Live in Sri Lanka as our launch platform, we are laying the groundwork for a sustained calendar of international-standard performances that attract global audiences and drive inbound tourism. This approach directly supports the national agenda of revitalizing the economy through high-value visitor engagement and large-scale cultural programming. Stakeholders who share this vision will play a key role in shaping a new era for Sri Lanka—where music, commerce, and creativity converge to power growth, visibility, and long-term opportunity.
“This is not just about a concert. It’s about building an entertainment economy that connects Colombo to the world.” – Amith Boteju, CEO & Co-Founder, Brown Boy Pvt Ltd
