Sathosa launches rice under new brand initiative

August 18, 2025 at 8:01 PM

The government has launched the first phase of releasing essential food items under the National Sathosa brand.

The initiative was marked today (18) with the release of packaged Nadu and White Kekulu rice at the Lanka Sathosa outlet inside the Narahenpita Special Economic Centre. The event was attended by National Cooperative Wholesale Establishment (NCWE) Chairman Kosala Wilbawa and Lanka Sathosa Chairman Dr. Samitha Perera.

From today, consumers across the country will be able to purchase Nadu and White Kekulu rice under the newly introduced National Sathosa brand through Lanka Sathosa outlets islandwide.

The NCWE, one of Sri Lanka’s oldest state institutions, was previously earmarked for closure under the former administration. However, the new government revived the entity under a fresh mandate as the National Cooperative Wholesale Establishment.

Under the guidance of Trade, Commerce, Food Security, and Cooperative Development Minister Wasantha Samarasinghe, the NCWE will gradually introduce 23 essential food items to the market at fair prices. The program aims to ensure food security while eliminating shortages of quality goods. (Newswire)