Sri Lanka’s leading and most awarded real estate company earns global recognition in Philip Kotler’s renowned *Essentials of Modern Marketing*.
Prime Group, Sri Lanka’s leading and most awarded real estate company, has been honoured as the only real estate brand to be featured in the first-ever Sri Lanka edition of *Essentials of Modern Marketing (EOMM)* by the globally renowned Father of Modern Marketing, Prof. Philip Kotler.
This distinction elevates Prime Group’s marketing strategies to global case study status, positioning the company as an international benchmark for real estate marketing excellence. The inclusion places Prime Group among an elite circle of brands shaping Sri Lanka’s economic and creative future.
The recognition coincides with Prime Group celebrating three decades of industry leadership, built on pioneering marketing approaches that consistently raised the bar instead of following industry conventions. This strategic consistency in brand positioning and innovation has distinguished Prime Group throughout its 30-year journey. The inclusion also highlights the trust and credibility the brand has built over the years. Now, through this special Sri Lanka edition, the Prime Group story is being taught to the world.
Sandamini Perera, Co-Chairperson of Prime Group, said:
“To be recognised by Prof. Philip Kotler in this landmark publication is a special honour and proof of the strength of our brand. At Prime Group, we have never followed trends—we create them. For three decades, Prime has introduced first-of-its-kind marketing innovations, including the Prime Premier initiative, the New Property Hotline, and revolutionary payment solutions. These have transformed how Sri Lankans perceive and experience real estate. Today, we do more than build homes—we create communities, experiences, and lasting legacies. Recognition by the world’s foremost marketing authority confirms our unwavering commitment to marketing mastery and ethical innovation as we continue to set the gold standard in our industry.”
Being featured in Kotler’s globally respected marketing publication is regarded as one of the highest endorsements a brand can achieve. It emphasizes Prime Group’s dedication to innovation, customer-centricity, and brand leadership in shaping how Sri Lankans live and invest—built on decades of trust from satisfied customers.
With a legacy spanning over 30 years, a portfolio of more than 45 completed apartment projects, over 30 villa projects, and more than 10,000 land projects delivered island-wide, Prime Group continues to redefine real estate in Sri Lanka. This inclusion in Kotler’s edition adds the distinction of securing a global marketing benchmark.
Launched on 22 August at the Cinnamon Grand, Colombo, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory, the Sri Lanka edition marks a historic achievement as the nation joins Kotler’s prestigious series of country-specific publications. The *Essentials of Modern Marketing* series is celebrated worldwide for capturing the latest trends, strategies, and success stories that define contemporary marketing. With this new edition, Sri Lanka has cemented its place on the global marketing stage as a nation of respected enterprises and inspiring business leaders.
