Renowned Sri Lankan media personality, author, and cultural advocate Danu Innasithamby was honoured with the Global Excellence Award for Media Leadership, Cultural Diplomacy & Humanitarian Impact at the prestigious Golden Business Excellence Awards 2025, held at Cinnamon Life – Lumina Hall, City of Dreams, Colombo.
Danu currently serves as Head of Channel at Hi TV, where he plays a pivotal role in shaping contemporary television content, nurturing new voices, and driving purpose-led programming that resonates with diverse audiences across the country. His influence extends across television, print, and digital platforms, positioning him as one of Sri Lanka’s most recognisable and impactful media figures.
Beyond media, Danu is a Brand Ambassador for World Vision Lanka, actively championing initiatives focused on child wellbeing, mental health, and community upliftment. Through this role, he has consistently used his public platform to raise awareness, mobilise support, and encourage compassionate action across communities, particularly in underserved regions.
Adding to his multifaceted journey, Danu is also the author of the widely discussed memoir “Jaffna Boy – Colombo Diva”, a deeply personal yet socially reflective narrative that explores identity, reconciliation, resilience, and belonging in post-war Sri Lanka. The book has been praised for its honesty, humour, and cultural relevance, further reinforcing Danu’s commitment to storytelling that heals, connects, and inspires.
The award recognises Danu’s ability to seamlessly blend media leadership with cultural diplomacy and humanitarian impact — using storytelling as a bridge between communities, generations, and cultures. Organisers of the Golden Business Excellence Awards commended his unwavering commitment to purpose-driven media and his role in amplifying voices that matter.
Accepting the honour, Danu Innasithamby stated,
“Media, to me, has always been about responsibility — the responsibility to tell stories with heart, to represent people with dignity, and to use visibility for meaningful change. This recognition belongs to every story we told with honesty and every community we stood beside.”
The Golden Business Excellence Awards celebrate individuals and organisations that demonstrate excellence, leadership, and positive societal impact across industries. Danu Innasithamby’s recognition stands as a testament to the power of media when driven by authenticity, empathy, and purpose.
With ongoing television projects, international collaborations, humanitarian advocacy through World Vision, and continued literary engagement, Danu remains committed to shaping narratives that inform, inspire, and unite.