SriLankan Airlines has launched a one-month international destination promotion campaign on 16 December 2025, aimed at restoring global confidence in Sri Lanka following Cyclone Ditwah and reaffirming the country’s readiness to welcome travellers.
The campaign will run across Meta and the Google platforms, promoting Colombo as the gateway to Sri Lanka, and will target key source markets in Europe (London, Paris, and Frankfurt), Australia, and Pan-India. It is expected to reach over four million potential travellers who have shown active interest in travelling to Sri Lanka or to competing destinations.
As the national carrier and the most visible international representative of the country, SriLankan Airlines is taking a proactive leadership role in reassuring global travellers that Sri Lanka is safe, operational, and open for tourism. Leveraging continued flight operations, stable schedules, and active international routes, the campaign provides tangible proof of destination readiness at a time when traveller decision-making is strongly influenced by confidence and clarity.
Commenting on the launch, Dimuthu Tennakoon, Head of Commercial of SriLankan Airlines said, “In the immediate aftermath of Cyclone Ditwah, restoring traveller confidence is critical, particularly as we enter the peak travel period. This campaign is designed to proactively reassure global audiences that Sri Lanka is ready, accessible and welcoming. As the national carrier, we have both a responsibility and a commercial imperative to lead this recovery by connecting reassurance directly with the ability to travel.”
The digital-led initiative aims to minimise cancellations during the peak period, sustain forward bookings, and stimulate inbound demand by delivering real-time reassurance across the critical booking consideration window. Airline-led destination promotion also enables a direct link between inspiration and flight purchase, supporting load factors, route sustainability and tourism recovery.
SriLankan Airlines brings decades of proven expertise in destination marketing to this initiative. The airline has been internationally recognised for its award-winning marketing campaigns and has consistently played a leading role in promoting Sri Lanka globally through promotional events, innovative storytelling, strong digital execution, and integrated destination-led strategies. As one of the most established and trusted promoters of Sri Lanka as a destination, the airline’s marketing leadership continues to play a vital role in building awareness, driving demand, and strengthening the country’s tourism brand worldwide.
SriLankan Airlines has also produced a short video showcasing Christmas in Colombo, aimed at reassuring international travellers that Sri Lanka—particularly Colombo—remains safe, vibrant, and welcoming following Cyclone Ditwah.
This initiative forms part of SriLankan Airlines’ broader efforts to support the country’s tourism recovery, while highlighting the resilience, dynamism, and continued excellence of Sri Lanka’s hospitality sector.
While the initiative coincides with the Christmas season and is not primarily intended to drive immediate bookings, its key objective is to build awareness, enhance destination visibility, and reinforce traveller confidence by demonstrating that Sri Lanka is operating normally and warmly welcoming visitors.
The approximately two-minute video will feature Colombo and leading hotels in the city and will be disseminated across SriLankan Airlines’ social media channels and other digital platforms.
Through these timely interventions, SriLankan Airlines aims to support the recovery of Sri Lanka’s tourism sector, contribute to foreign exchange inflows, and reinforce long-term confidence in the destination across key international markets.