Jammu & Kashmir has emerged as one of India’s fastest-growing tourism destinations in 2025, recording 1.78 crore tourist visits this year — a major milestone that reflects India’s expanding travel appeal and improving connectivity across the region.
The surge in footfall marks a strong recovery for the Union Territory’s tourism sector, driven by enhanced infrastructure, better air and road links, and proactive promotion of the region’s natural beauty and cultural heritage. Tourists from across India and abroad flocked to scenic spots such as Gulmarg, Pahalgam, Dal Lake, and Vaishno Devi, drawn by the promise of adventure, serenity and spiritual experiences.
Officials attribute the steady rise in visitor numbers to a combination of year-round accessibility, enhanced safety measures, and diversified travel offerings that cater to families, honeymooners, adventure seekers and pilgrims alike.
“The consistent growth in tourism reinforces Jammu & Kashmir’s position as a must-visit destination in India,” said a senior tourism official. “We are seeing renewed confidence from travellers, which is boosting local businesses and creating employment opportunities across the region.”
Industry analysts say the 2025 figures not only highlight a resilient rebound from past challenges, but also reinforce India’s broader strategy of promoting sustainable and inclusive tourism across all its states and union territories.
As Jammu & Kashmir prepares for the upcoming winter season, hoteliers and tour operators are optimistic that the positive momentum will continue, further strengthening India’s standing on the global tourism map. (Newswire)
