Vogue Jewellers, one of Sri Lanka’s most respected and internationally recognised jewellers, has announced cricketing legend and globally respected Sri Lankan Kumar Sangakkara as its Brand Ambassador, bringing together two names whose journeys have been defined by excellence, integrity and an uncompromising commitment to the highest standards.
The partnership marks a significant new chapter for Vogue Jewellers, a name that for over six decades has built its reputation on trust, craftsmanship, innovation and enduring quality. In Kumar Sangakkara, Vogue finds an ambassador whose own journey from Sri Lanka to the international stage reflects many of the values upon which the brand has been built.
From representing Sri Lanka at the highest levels of world cricket to earning admiration far beyond the sporting arena, Sangakkara has come to represent qualities of discipline, consistency, leadership and excellence. Vogue Jewellers, meanwhile, has carried Sri Lankan jewellery craftsmanship onto the international stage, earning more international jewellery design awards than any other Sri Lankan jeweller while pioneering standards and quality guarantees that have helped shape the industry.
Speaking at the official signing, Mr. Anura Hemachandra, Managing Director of Vogue Jewellers, described the partnership as one founded on a genuine alignment of values.
“This is much more than an association between a brand and an ambassador. Kumar and Vogue represent two distinctly Sri Lankan journeys that have earned recognition beyond our shores. What connects those journeys is a relentless pursuit of excellence, a respect for one’s craft and, above all, the understanding that a reputation of lasting value is built over time.”
He added: “For more than six decades, Vogue has stood for trust, craftsmanship, innovation and uncompromising standards. Kumar’s achievements speak for themselves, but equally important to us are the discipline, integrity and consistency with which he has built his reputation. These are values that resonate very strongly with who we are as a brand.”
The partnership also comes at an important point in Vogue Jewellers’ evolution. Having established a fully fledged showroom in Melbourne, the company is taking the Vogue name and Sri Lankan jewellery craftsmanship to a wider international audience. The association with Sangakkara therefore carries particular relevance as Vogue strengthens its presence beyond Sri Lanka and continues to build a brand capable of earning recognition and trust on the global stage.
For Sangakkara, whose associations have remained selective throughout his career, the partnership brings together two names with a shared belief that true excellence is not defined by a single achievement, award or record, but by the standards consistently upheld over time.
The occasion concluded on a symbolic note when Mr. Anura Hemachandra presented Sangakkara with a specially crafted golden cricket bat, created by Vogue Jewellers as a gesture of appreciation for his exceptional contribution to Sri Lankan cricket and the distinction with which he has represented the country internationally.
As Vogue Jewellers and Kumar Sangakkara begin this journey together, the partnership brings into focus a belief shared by both: that excellence is not merely achieved – it is a standard to be upheld, generation after generation.
