Unique demonstration in Europe promotes Sri Lanka tourism

September 7, 2026 at 12:53 PM

A unique demonstration by a group of Sri Lankans living across Europe has drawn attention by urging foreigners to visit Sri Lanka. 

Operating under the banner “Europaye Aluthgama Api”, the collective is made up of Sri Lankans originally from Aluthgama village who now reside in 22 European countries.

Each year, the group gathers in one European nation and stages a demonstration in a main city to promote Sri Lanka under the theme #Visit_Sri_Lanka. 

Their activities include wearing sarongs, singing Sri Lankan songs, distributing leaflets with information about the island, and directly inviting foreigners to travel to Sri Lanka.

This year’s program was held in Graz, Austria, where participants spent their own money to organize the event. 

The group has been praised for their voluntary efforts to promote Sri Lanka internationally. (Newswire)