The Accredited Advertising Agencies Association of Sri Lanka (4A’s) will host Think Before You Book, a full day media bootcamp, on 23rd June 2026 at Taj Samudra, Colombo.
Built around the theme “Stop filling templates. Start making decisions,” the bootcamp celebrates the craft of smart media thinking at a moment when the landscape is richer and more dynamic than ever. As audiences evolve and new platforms open up fresh possibilities, the programme is designed to help planners and marketers turn that complexity into opportunity.
Across eight sessions, some of the most respected names in Sri Lankan media will explore the ideas shaping the industry’s next chapter: the new reality of media consumption, understanding real audiences beyond the numbers, fresh approaches to familiar challenges, moving beyond KPIs, the evolving role of communication planning, the trade-offs between reach and impact, and the future of media measurement. The day closes with a panel exploring how traditional media is reinventing itself for a new era.
Speakers include senior leaders from Ogilvy Media, WPP Media, Dentsu, Omnicom Media, LoweMedia, MTM Group, Unilever Sri Lanka, SRL Media Innovations, Derana Group, and EAP Media, bringing together agencies, advertisers, broadcasters, and research under one roof.
What sets the bootcamp apart is its reach across the full media ecosystem. It is open to agency media planners, brand marketers and client teams, and sales and marketing executives from broadcasters and media stations, putting everyone who makes, approves, or sells media decisions in the same room.
“The media landscape has changed. Has your thinking changed with it?” is the question at the heart of the day. More invitation than challenge, Think Before You Book offers a rare chance to step back, share ideas with peers, and connect media decisions to real business impact.