Dr. Darshana Jayasinghe and Sekara Production Creative partner to deliver strategic advisory and end-to-end influencer marketing solutions.
Influencer marketing in Sri Lanka is set to take a strategic leap with the launch of InfluencerEffect Campaign Studio, a collaboration between Dr. Darshana Jayasinghe, Director/CEO of InfluencerEffect and Afficacy Growth Lab, and Mr. Hashan Gunasekara, Founder/CEO of Sekara Production Creative.
The partnership aims to transform influencer marketing from a tactical promotional activity into a strategic business investment, combining marketing expertise, influencer selection, creative production and campaign execution.
The collaboration was formalised through an exchange of agreements at Sekara Production Creative’s head office on 04 November 2026, with business engagements commencing from 11 November 2026.
While influencer marketing continues to grow, many businesses still approach campaigns primarily through content creation, social media visibility and follower numbers. The partnership seeks to address this gap by connecting campaign objectives with strategic planning, audience relevance, influencer credibility and measurable business outcomes.
Insights from Trend Eka, Sri Lanka’s first influencer marketing podcast initiated by InfluencerEffect, have highlighted the need for stronger alignment among marketers, advertising agencies, brands and digital content creators.
Dr. Jayasinghe, a business and marketing consultant with over two decades of experience, brings strategic advisory expertise and doctoral research in influencer marketing, including a strategic influencer selection and evaluation model.
His role will focus on campaign strategy, influencer selection, brand alignment and performance measurement, helping businesses move beyond popularity-based decisions towards meaningful influence.
Sekara Production Creative will contribute its expertise in digital video, film production, creative development and campaign management, supported by influencer marketing specialists.
Together, the partners will offer an integrated service covering campaign planning, influencer coordination, creative development, professional content production, execution and performance evaluation.
Commenting on the collaboration, Dr. Jayasinghe said: “Influencer marketing is no longer just about creating content. It is about creating influence that delivers business impact. Our ambition is to help businesses connect strategy with creativity and invest in influencer marketing more meaningfully.”
Mr. Gunasekara added: “Quality creative production becomes more powerful when supported by a clear strategy. This collaboration brings together creative excellence and influencer marketing expertise to deliver stronger value for brands.”
InfluencerEffect Campaign Studio will serve established brands, marketing teams, SMEs, MSMEs and advertising agencies seeking integrated influencer marketing solutions.
The initiative will also create opportunities for creators to participate in professionally planned campaigns and develop meaningful brand partnerships.
With a vision to strengthen Sri Lanka’s creator economy and explore South Asian markets, the collaboration aims to establish a more strategic, professional and results-driven approach to influencer marketing.