Viewers who see a dish they want to try at home no longer need to work out what to buy. Every featured recipe comes with its own dedicated shopping page, where all the ingredients are pre-selected and ready to add to the cart.
The initiative is part of “Fresh Off MasterChef“, a campaign by Keells as the official retail partner of MasterChef Sri Lanka Season 2. Selected recipes from Season 2 are now available on masterchefrecipes.keellssuper.com, bringing dishes from the show straight to viewers’ kitchens.
Each recipe includes the full list of ingredients, preparation instructions and guidance on recreating the dish at home. The real difference is in the shopping. Instead of searching for each ingredient one by one, customers open the recipe’s shopping page, where everything they need is already selected, and check out in a few steps.
The idea is simple: Watch it. Shop it. Make it. Watch the dish come together on MasterChef, shop the pre-selected ingredients from Keells, and make it in your own kitchen.
With “Fresh Off MasterChef”, Keells is taking the show beyond the screen and making it easier for Sri Lankans to turn what they watch into what they cook.