The Sales Partner arrangement brings local expertise, LKR billing option and on-ground campaign support to advertisers seeking to grow on TikTok.

Roar AdX, Roar Global’s platform advertising venture, is an official Sales Partner for TikTok in Sri Lanka  – strengthening support for local brands and agencies advertising on the platform.

As TikTok becomes a larger part of how people discover products, businesses need more than access to ad placements. They need to understand what works on the platform, develop creatives that feel relevant to its audience and connect their investment to business results.

Through Roar AdX, Sri Lankan advertisers can access campaign consultancy, local payment options, on-demand support and training. The team works with brands and agencies on planning, running and optimising TikTok campaigns, combining platform knowledge with an understanding of the local market.

“Brands in Sri Lanka are increasingly looking at TikTok as a serious part of their growth strategy,” said Umair Wolid, Chief Marketing Officer at Roar Global. “Our focus is to help them move from simply being present on the platform to using it more impactfully: understanding their audience, making stronger creative decisions and building campaigns around clear business objectives. This partnership gives us a stronger foundation to support that work locally.”

The Sales Partner arrangement with TikTok reflects Roar AdX’s broader focus on helping Sri Lankan businesses use global advertising platforms with practical guidance and local support. For brands exploring TikTok for the first time, as well as those looking to improve existing campaigns, Roar AdX offers a local point of contact for strategy and execution.

About Roar AdX
Roar AdX is Roar Global’s platform advertising venture. It helps brands and agencies plan, run and optimise campaigns across leading digital platforms through specialist consultancy, local billing, platform education and upskilling.