The new initiative will identify emerging AI driven shifts in marketing and build and test new products in rapid cycles before scaling the strongest ideas into future Roar Global ventures.
Roar Global, a mar-tech venture builder of specialised marketing and AI companies, has established Roar Labs, a new initiative focused on rapidly building and testing AI products for the evolving marketing ecosystem.
The move reflects structural changes the company has been observing as AI, automation and platform dynamics reshape how marketing technology is built and deployed. Roar Labs will focus on identifying these shifts early, exploring their implications for marketing technology, and translating those insights into experimental products tested in real market environments.
Roar Global operates a portfolio of six specialised marketing technology companies across platform marketing, AI, and creative solutions. With more than 150 specialists supporting over 5,000 clients across eight markets, the group operates across multiple layers of the modern marketing stack. This vantage point gives Roar Global early visibility into the structural shifts in AI and marketing that are reshaping the industry.
Roar Labs provides a structured way to turn these insights into real technology. The lab will explore emerging opportunities, develop experimental products, and test them in the market before committing to deeper development. Initiatives that demonstrate strong commercial potential may later evolve into independent ventures within the Roar Global portfolio.
“Because we operate across several parts of the marketing stack, we often see emerging technology shifts earlier than most,” said Mustafa Kassim, Founder and CEO of Roar Global. “Roar Labs allows us to move quickly from insight to experimentation, and from experimentation to products that can become meaningful marketing technology businesses.”
Roar Global’s portfolio includes Roar AdX, 3P Media, Roar Media, CreatorFlow, Apex AI, and BrandRadar, operating across multiple markets.