Wire Communication Consultancy Holdings, a regional reputation communications group celebrating its 15th anniversary of market operations, today officially announced structural advancements to its senior leadership team. The corporate realignments aim to accelerate the deployment of its comprehensive operational framework, the “Wire 15 Roadmap.” The strategic blueprint targets absolute service integration across public relations, advertising, digital growth, media investment, and cross-border reputation architecture.
As the enterprise systematically scales its technical capabilities, the group has expanded the portfolio of Supun Hettiarachchi, appointing him Group Director – Media Wire and Digital Capabilities. Concurrently, Anjuu Bakshani has been appointed Director of PR Wire Sri Lanka. Both executive appointments serve as foundational pillars in Wire Group’s long-term framework to deliver predictive, insight-driven client consulting within increasingly volatile corporate and technological environments.
In his expanded executive capacity, Supun Hettiarachchi assumes direct strategic command of both Media Wire and Digital Wire Global. His mandate focuses on accelerating data-driven transformation pipelines, integrated cross-channel media investments, and deploying automated audience-engagement systems across the group’s multi-industry client portfolio.
Parallel to this infrastructure development, Anjuu Bakshani transitions to deepening enterprise client partnerships and enhancing strategic public relations practices, and reinforcing the company’s long-term market focus in regional crisis and reputation management.
“As we systematically engineer a communications group ready to navigate the complexities of today’s market realities, these strategic appointments represent a critical milestone,” said Ashan Kumar, Chairperson of Wire Communication Consultancy Holdings. “With comprehensive industry expertise and proven leadership experience, both Supun Hettiarachchi and Anjuu Bakshani will play major roles in shaping the next stage of innovation and service excellence across the Wire Group. Specialized digital transformation and service excellence will continue to be at the core of our growth strategy as we move to FY26/27 and beyond.”
The leadership consolidation matches growing corporate demand from global and domestic brands requiring agile, technically proficient agency networks capable of mitigating institutional risk while maximizing market share. Wire Group has affirmed that its capital allocation strategies will continue prioritizing senior industry talent, proprietary analytical tools, and highly synchronized service structures.