Do Influencers Actually Influence Consumers?
2021-08-19
Did you know that the average person can be exposed to between 6,000 and 10,000 advertising messages each day? But,Continue Reading
Data Science can help e-Commerce beat stagnation & achieve their true Potential
2021-08-18
For a moment, imagine yourself climbing a treacherous mountain in the stunning Himalaya’s. Your progress is as good as youContinue Reading
6 factors to be considered to overcome content blindness.
2021-08-17
Everyone is guilty of it. And as more content is published at incalculable speed, content consumers are often found toContinue Reading
Headline based consumption on digital media and how it shapes public opinion
2021-07-30
WHY FAKE NEWS IS THE LESSER EVIL “A lie gets halfway around the world before the truth gets a chanceContinue Reading
9 Steps to Make Meetings Short but Impactful
2021-07-24
Life is short, people. Let’s Keep our Meetings Shorter! Pre-covid, lengthy meetings were usually just a mild annoyance. There wasContinue Reading
6 Tips to Keep your Blue-Collar Sales Teams Motivated in FMCG during Pandemic Times
2021-07-24
The COVID-19 outbreak taught us how quickly things can change, and it made a huge impact on the ways ofContinue Reading
How to “Lockdown” your Marketing, during a lockdown!
2021-07-07
In times of crisis, it is natural for businesses to prioritize austerity over growth. This often includes minimizing or eliminatingContinue Reading
How data is transforming the depth of creativity in advertising.
2021-07-04
Magna forecasts overall global media advertising spend will grow by $78 Billion (+14%) to $657 Billion in 2021 – theContinue Reading
The Secret of Successful C-Level Managers Who Do Well in Adapting to Digital
2021-06-28
A few years ago, my team and I presented to one gentleman who is the topmost senior person of oneContinue Reading
How to Create a Comprehensive Brand Style Guide
2021-06-23
Have you noticed that your favourite brands always put out consistent messaging that’s so familiar and easy to absorb? ThinkContinue Reading
05 Re-Emerged online businesses in Sri Lanka due to COVID19
2020-06-28
These are tough and uncertain times, to say the least — priorities are shifting daily as the health emergency isContinue Reading
