The 22nd iteration of SLIM Brand Excellence is scheduled to be held in November. SLIM recorded the highest number of entries since inception, with a grand total of 175 entries. There were 15 categories under which submissions could be made. There were the five primary categories as well as the 10 special award categories.
A significant portion of the 170 submissions were specifically created for the recently introduced award categories, including the Green accolade, which was established in recognition of the increasing corporate focus on Sustainable Development Goals (SDGs), as well as the Export Brand and the SME Local/Export Brand Award.
The judging panel, composed of distinguished and widely acknowledged judges will evaluate all entrants. The status of the brand will be judged initially through the written submission. As in prior years, the assessment standards rely on Brand Intent, Brand Content, Brand Process, and Brand Performance.
Gayan Perera, Vice President – Events & Sustainability Projects at SLIM stated ‘This year’s SLIM Brand Excellence Awards promise to be the most outstanding edition of the awards yet. The dedicated team is putting in tireless efforts to guarantee a highly successful event. We firmly believe that this event will not only serve as a significant catalyst for companies to achieve new heights of success but also help boost the Sri Lankan economy. The tireless commitment of the team and the potential positive impact on both the economy and the participating companies underscore the significance of this year’s awards ceremony.’
Enoch Perera, Project Chairperson for SLIM Brand Excellence commented ‘This year, the competition is exceptionally strong, as is evident from the substantial number of submissions we’ve received. The distinguished panel of judges will thoroughly evaluate the participants, meticulously analyzing their entries against the established criteria. This rigorous assessment underscores the heightened level of competition and the importance of adhering to the established standards in the judging process, ensuring a fair and thorough evaluation.’
The SLIM Brand Excellence Awards will act as a stage for healthy competition among marketers in Sri Lanka. This contest underscores SLIM’s sincere effort to raise marketing to a central economic influence, assisting organizations in developing and executing powerful strategies that not only succeed in the market but also win the hearts of consumers. As a whole, the Brand Excellence Awards are designed to foster strong and constructive competition. Many companies and brands that have reached noteworthy achievements over the past year will be awarded for their dedicated efforts and concrete results.