By Newswire Editorial
Leading international broadcasting organisations have expressed their willingness to support Sri Lanka’s tourism promotion through their regional media networks, Minister of Foreign Affairs and Tourism Vijitha Herath said.
The minister said the support was expressed during meetings with heads of leading international broadcasting organisations attending the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU).
The discussions focused on strengthening international media cooperation to promote Sri Lanka’s tourism industry and introduce the country to wider international audiences.
Minister Herath held discussions with Claire Gorman, General Manager, International, ABC Australia; Nesryn Bouzaine, Head of International Services, ABC Australia; Gregoire Ndjaka, Chief Executive Officer of the African Union of Broadcasting (AUB); and Zhou Jihong, Director General of RTPRC, China, and Vice President of ABU.
The Managing Director of the Sri Lanka Tourism Promotion Bureau and other officials also participated in the meetings.
According to the minister, the international broadcasting representatives praised Sri Lanka’s hospitality, safety, natural beauty and the warmth of its people, particularly highlighting the charm of Colombo.
They also noted that their experience in Sri Lanka had exceeded their expectations.
Minister Herath said hosting international events such as the ABU General Assembly provides benefits beyond the event itself by establishing lasting connections with global media networks and opening opportunities to reach new tourism markets.
He added that the General Assembly had helped Sri Lanka establish valuable international partnerships and explore new avenues to promote the country’s tourism industry. (Newswire)