YouTube will implement a new monetisation policy from July 15, 2025, aimed at limiting the earnings of channels that publish mass-produced, repetitive, or low-effort videos.
The platform has updated its YouTube Partner Programme (YPP) guidelines to identify such content and prevent it from generating revenue.
New YouTube Monetisation norms
In a statement published on its official support page, YouTube said, “In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload ‘original’ and ‘authentic’ content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.”
How much time YouTube will take to approve monetisation
The updated policy continues to require creators to meet eligibility standards to join YPP. A channel must have at least 1,000 subscribers and either 4,000 valid public watch hours in the past year or 10 million valid public Shorts views in the last 90 days.
What counts as ‘repetitive’ or ‘mass-produced’
YouTube has outlined two specific rules that explain the kind of content the platform considers unfit for monetisation:
First, content borrowed from other sources must be significantly altered to be considered original.
Second, repetitive content must serve a purpose beyond gaining views. It must be either entertaining or educational.
The policy is also expected to impact clickbait, templated, and AI-generated content, especially videos that rely on AI-generated voices or reuse other creators’ materials with minimal editing.
Impact on creators unclear
YouTube has not specified what consequences creators might face for violating the new rules. There is no mention of penalties, suspensions, or strikes under the updated terms.
The company said that the new approach is meant to align its monetisation rules with emerging trends and content tactics that it deems inauthentic. While YouTube did not confirm if AI-assisted content will fall under the revised guidelines, the update hints at tighter control over such formats.
Recent platform-wide changes
This update follows another recent change where YouTube barred users under 16 from live streaming on the platform without adult supervision.
Insider Gaming has contacted YouTube for further clarification regarding the updated guidelines and their enforcement, and said it will publish an update once a response is received. (Economic Times)