DENZA, the premium new energy vehicle (NEV) brand from the BYD Group, was officially launched in Sri Lanka with an exclusive event at Waters Edge on November 12, 2025. Brought to market through a strategic partnership, John Keells CG Auto (JKCG Auto) introduced DENZA as Sri Lanka’s newest entry into luxury new energy mobility, offering discerning customers access to vehicles that combine European-influenced design and state-of-the-art NEV technology.
“DENZA is the world’s most sophisticated premium NEV brand and is dedicated to developing premium electric and plug-in hybrid vehicles that exudes luxury, comfort and sustainability, combining European design influences with advanced emerging NEV technology platforms. Our launch in Sri Lanka with the support of JKCG Auto reflects our commitment to delivering value, refinement, and sustainable transportation solutions,” said BYD Asia-Pacific Auto Sales Division Deputy General Manager, Ketsu Zhang
The official launch brought together leaders from the business and automotive sectors alongside media representatives to experience DENZA’s luxury NEV lineup. This occasion marked the company’s official market debut, featuring the DENZA B8, DENZA B5, and DENZA D9 models, representing a portfolio that includes premium Multi-Purpose Vehicles (MPVs) and high-performance new energy electric vehicles (PHEVs), crafted for customers seeking refined luxury and advanced performance.
“DENZA allows us to serve customers seeking premium new energy vehicles without compromising quality or reliability. This partnership brings genuine luxury credentials and proven engineering to our market, backed by our commitment to comprehensive after-sales support that ensures confident ownership,” JKCG Auto CEO Charith Panditharatne said.
Established in 2010 through a strategic partnership between BYD and Mercedes-Benz, DENZA effectively integrates European-inspired elegant design with advanced platforms and technologies, providing unique characteristics to the premium mobility sector. The brand introduced its inaugural vehicle in 2014 and has entered select international markets, including Europe and Indonesia, with Sri Lanka marking its first South Asian presence
DENZA’s initial portfolio in Sri Lanka encompasses three models built on advanced technological platforms. The D9 luxury MPV, which is based on BYD’s e-Platform 3.0, accommodates seven passengers and is equipped with DiSus-C damping control, an 800V high-voltage system featuring supercharging, and the Intelligent cockpit with a 17.3-inch touchscreen and 5G connectivity. It utilises BYD’s Blade Battery, incorporating thermal management for enhanced range and safety.
The B5 and B8 utilise DM-O (Dual Mode Offroad) technology, an advanced plug-in hybrid platform integrating turbocharged engines with dual electric motors and Blade Battery cells, delivering genuine electric-only driving capability alongside extended touring range. Both models feature DiSus-P hydraulic adaptive suspension, electronically locking differentials and fast-charging capability. The sophisticated cabin environment features 15.6-inch displays and comprehensive driver assistance technologies, exemplifying DENZA’s commitment to a technology-forward approach to luxury electric mobility.
JKCG Auto, as the authorized distributor for DENZA in Sri Lanka, brings established automotive expertise and a commitment to customer service excellence to the partnership. The company intends to establish a comprehensive 3S facility to serve Sri Lankan customers, ensuring access to authorized service, genuine parts, and long-term ownership support. This strategic alliance combines DENZA’s advanced NEV technology with JKCG Auto’s market presence and understanding of Sri Lankan customer needs.
With its official launch, DENZA introduces fifteen years of established luxury electric and plug-in hybrid tech development and a robust international reputation to Sri Lanka’s premium automotive sector. The brand’s entry sets new benchmarks within the luxury NEV segment, offering customers vehicles characterized by refined design, intelligent electric performance, and superior passenger comfort, all rooted in advanced engineering and state-of-the-art technology platforms.
Following the launch, DENZA’s official showroom will open on November 13, 2025, at The Shoppes, City of Dreams, Sri Lanka, offering customers the chance to explore the full range of its premium NEVs.
DENZA is the premium design- and technology-led mobility brand from BYD Group. It successfully mixes European-influenced sophisticated design with state-of-the-art platforms and technologies, delivering many unique features to the premium car market. The brand was founded in 2010 as a partnership between BYD and Daimler, and launched its first vehicle in 2014. It is being introduced to the European market in 2025, with an initial line-up of three models, led by the sophisticated, high-tech Z9GT.
John Keells CG Auto (Private) Limited (JKCG Auto) is a subsidiary of John Keells Holdings PLC and CG Auto Pte. Ltd., having entered the automotive industry in 2023. JKCG Auto is the authorized distributor of BYD and DENZA passenger vehicles, and services in Sri Lanka. The company is committed to building customer confidence in New Energy Vehicles (NEVs) and setting new standards while supporting the development of an ecosystem for NEVs in Sri Lanka. For more information, please visit www.johnkeellscgauto.com.
CG Corp Global is a multinational conglomerate with a legacy spanning over 140 years, recognized for its diverse portfolio across sectors including hospitality, banking, food & beverage, real estate, and energy. As Nepal’s first billion-dollar multinational, CG Corp Global operates in over 35 countries with more than 160 companies under its umbrella. The group is committed to driving innovation, sustainability, and economic growth across emerging markets. For more information, please visit www.cgcorpglobal.com.