HUTCH Sri Lanka reaffirms its position as a leading digital enabler in Sri Lanka’s telecommunications industry by securing five accolades at SLIM Digis 2.6, including a Gold, a Silver, and three Bronze awards, and was the only telecommunications operator recognized at this year’s digital excellence forum.
Organized by the Sri Lanka Institute of Marketing (SLIM), SLIM Digis is Sri Lanka’s premier platform celebrating excellence, innovation, and outstanding achievements in the digital marketing industry. The recognition highlights HUTCH’s growing strength in digital-first, agile, and creative marketing, and its ability to respond to everyday moments, engage audiences, and deliver impactful digital campaigns
HUTCH’s “Keeping Sri Lanka Connected Through Ditwah” campaign was recognized for its agile and purposeful use of digital communication during a rapidly evolving situation, delivering timely, connectivity-led messaging when customers needed it most. The campaign secured Gold for Best Use of Agile/Moment Marketing, alongside a Silver and a Bronze recognition.
HUTCH Roaming also earned two further Bronze awards for Best Use of Digital in a Marketing Campaign and Best Use of Creative Content. This campaign further demonstrated a data-driven and customer-centric approach to digital marketing. Bringing together AI-led storytelling, creative content and performance marketing, the campaign was developed around distinct customer clusters, enabling HUTCH to tailor its messaging and engagement to the different needs, behaviours and travel profiles of Sri Lankan travellers.
Together, these achievements demonstrate how HUTCH is evolving beyond traditional telecommunications to deliver purposeful, insight-led and digitally enabled experiences, reinforcing its ambition to be a leading digital enabler that connects people and ideas across Sri Lanka.