Australian-born performance lifestyle brand GIEO Active officially launched in Qatar at LuLu Hypermarket, Barwa City, marking a significant milestone in its international expansion strategy.
The high-profile event featured global cricket icon Lasith Malinga alongside senior leadership of LuLu Group International, reinforcing the brand’s strategic entry into one of the GCC’s most influential retail platforms.
GIEO Active was co-founded by Dr. Prasanna Rathnayake and Muzreen Fawzi. Under the leadership and vision of Dr. Rathnayake, the brand was conceptualized as an Australian-born performance and lifestyle label built for global scalability. His expansion strategy into the Middle East, strengthened by premium retail partnerships, has positioned GIEO Active on a strong growth trajectory. Muzreen Fawzi has played an important role in operational execution and brand development.
The collaboration with LuLu Group International represents a powerful retail endorsement, offering structured regional reach and consumer trust across the Gulf. The association with Lasith Malinga further enhances the brand’s positioning, merging elite sporting excellence with contemporary lifestyle performance.
The Qatar launch marks the first phase of a broader GCC rollout, laying the foundation for continued regional and global expansion. (Newswire)
